[July 13, 2016] |
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Deutsche Bahn Chooses Adform DMP to Exclusively Manage All Data
Deutsche Bahn, one of the world's leading passenger and logistics
companies, has chosen Adform, the independent and open full stack
ad-tech provider, as its data management platform (DMP) provider.
Deutsche Bahn Vertrieb, a subsidiary of Deutsche Bahn, is exclusively responsible
for distribution and ticket sales for Deutsche Bahn's passenger
transport services. The Adform DMP is a stand-alone solution that
Deutsche Bahn Vertrieb will use to collate all first-party data,
enabling the creation of niche segments used to personalize and optimize
their high-impact, programmatic digital, video and mobile campaigns. The
segments will also be used onsite at www.bahn.de
to drive relevant website and in-app content.
Deutsche Bahn chose Adform's DMP based on the company's handling of
advertising and user data, guaranteed by Adform's ISO/IEC (News - Alert) 27001
certification, as well as the comprehensive integrations with the Adform
ad server and DSP and extensive third-party solutions.
"We needed to take our digital marketing function to the next level. To
do this, we realized that we needed to implement a cntralized data
management solution that can be seamlessly integrated with a number of
our internal systems, e.g. CRM, email marketing or onsite tracking. With
Adform, we've found this solution. They offer a great level of
flexibility and we can now completely control all of our first party
data," says Bülent Inci, head of performance marketing at DB Vertrieb.
Marc Hudoffsky, vice president platform solutions EMEA at Adform, says:
"Deutsche Bahn proves, yet again, that they are ahead of the curve with
their implementation of a flexible and integrated DMP. They are aware of
the benefits of relevant, personalized advertising and content and are
addressing this head on. Not only is this decision beneficial for their
marketing and sales function but they can also trade their inventory via
the Adform SSP to create an extra revenue stream. The team at Deutsche
Bahn really understand the opportunities and benefits of ad tech. We are
extremely proud to be Deutsche Bahn's DMP partner of choice and are
excited to see where their data driven marketing strategy will take
them."
About Adform
Adform is the independent and open full stack ad-tech platform that
encompasses data, creativity and trading, servicing media agencies,
trading desks, advertisers and publishers globally.
All of our solutions are modular and easily inter-operate with all major
technologies used throughout the digital advertising ecosystem.
Adform was founded in Denmark in 2002 and is among the world's largest
private and independent advertising technology companies. With offices
in 18 countries, Adform has more than 700 employees globally throughout
Europe, North America and APAC.
Visit www.adform.com
or join.adform.com
for more information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160713005286/en/
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