From Zero to One Crore in 15 Months Without any Marketing Budget - Stagephod.com Bootstrap Story

UDAIPUR, India, July 13, 2016 /PRNewswire/ --

Founded by serial entrepreneur Nikhilesh Tayal and later joined by IIT Delhi alumnus Akhil Gupta, Stagephod.com has funnelled up from zero to Rs. one crore in just 15 months without any spend on marketing activities. Stagephod is gratifying all the video content needs of start-ups, providing them creative and viral videos.

"I always wanted to combine videos, entrepreneurship and technology," says CEO and founder Nikhilesh Tayal, who started Stagephod after his unsuccessful venture in his first start-up CVbhejo.com which he endeavoured for more than two years. "Initially, my main focus was to feature filmmakers. While talking to a lot of filmmakers I realized that they all had a common problem, not getting adequate work opportunities. On the other hand, while interacting in my start-up network, I realized that so many founders are looking to create videos for their companies but are not aware of the platform where they could find quality video makers. My entrepreneurial bug took note of the situation and I instantly saw a problem which needs be solved," adds Nikhilesh on how he got the idea.

In this start-up era, video has become a significant part of online/digital marketing as it is indubitably the most effective way to reach and engage the audience but start-ups are still not making the most of its potential. Stagephod (which translates to exploding of the stage and obviously in this context it means viral videos) uses wide-ranging, user-specified parameters to develop viral videos to acquire customers and strengthen the company's reach/branding.

The idea behind Stagephod was to create quality videos within an organization's budget. With an in-house team of dedicated script writers armed with advanced technical equipment, Stagephod is an effective, in-budget option for small businesses and start-ups.

The traditional mehods (like typical business development) of acquiring clients would not work in the case of this company. So, Stagephod.com opted for generating lots of interesting content that revolved around the entrepreneurship journey embarked by the founders. The experience of the founders has been instrumental in attracting the initial traffic on the website. Stagephod.com got 100+ clients in just five months of its launch explains Nikhilesh Tayal on his strategy to acquire clients without spending on marketing.

There is a whole loop of video, audio, graphics and text in the content marketing strategy but the most important thing is to leave an impact on the audience. Small businesses or start-ups are always at a disadvantage in creating good content because of a lack of resources and savoir-faire.

Stagephod's major breakthrough came when they created a TV commercial for MySmartPrice. While helping all these 100+ clients, we realized that 'Concept is King' when it comes to video. Stagephod started pitching concepts to various start-ups who could not afford big media agencies. The service paid off and augmented the conversion rate. Now creative concepts are our USP mentions Akhil Gupta on the business model of this start-up.

Stagephod has now become a platform for end-to-end video marketing solutions. Stagephod claims to have 200+ start-ups using their platform for video creation and recently crossed the Rs. one crore mark.

Regarding future plans, Stagephod is also creating a marketplace for influencers to venture into influencer marketing for content created. "Every company knows the basic/standard way of promoting the content but influential marketing makes the major difference. Finding influencers in every domain, approaching them, working with them is a tedious activity for a company especially start-ups. So, again we put our fluffs there and followed our intuition to create a marketplace for influencers," conclude both the founders.

About Stagephod.com: 

Stagephod.com is India's most trusted market place to create videos. They come up with concepts in-house and then gets it executed from the handpicked video makers from their portfolio. The next step is to make the video viral through various influencers in different domains. The company was founded in April 2015 by Nikhilesh Tayal (who is also part of a famous entrepreneur community Morpheus Gang). As of now they have worked 200+ clients in last 15 months.

Stagephod Team -  http://stagephod.com/stagephod-team/

Stagephod Story - http://stagephod.com/stagephod-story/

Video Created - http://stagephod.com/category/viral-videos-created/

Facebook Page - https://web.facebook.com/stagephod/

Twitter - https://twitter.com/stagephod

Media Contact:
Nikhilesh Tayal
[email protected]
+91-8290072676
Founder and CEO
Stagephod.com

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