[July 18, 2016] |
|
Visual IQ Releases eBook Defining Marketing Success
Visual
IQ, the leading cross channel marketing
attribution software provider, today announced the publication of
its new eBook Defining
Marketing Success: 28 Experts Tell You How. Featuring first-hand
knowledge from industry leaders, agency practitioners, and solution
providers from companies including Adobe (News - Alert), GSK, PwC, Time Inc., and Visa,
the publication serves as a resource for marketers who are looking to
measure how marketing efforts impact overall business objectives.
There are an increasing number of channels available to marketers, each
one providing unique performance data that, when harnessed correctly,
can demonstrate the effectiveness of campaigns and prove that marketing
investments further business objectives and contribute to the bottom
line. Yet the growing complexity of the marketing ecosystem can make it
difficult to determine which channels and tactics are making the most
impact. Visual IQ's Defining
Marketing Success eBook provides readers with expert advice from
marketing leaders across industries, geographies, and business models on
how to identify the right metrics for measuring marketing's impact on
bottom-line performance.
"Marketing is evolving at an unprecedented pace and, as a result,
measuring its impact is more challenging than ever before. Defining
industry best practices is essential to help clarify which metrics
matter most," said Kat Mandelstein, Digital Customer Strategy, PwC
Experience Center. "Visual IQ's new eBook offers marketers access to
valuable real world experience and examples from some of the leading
minds in marketing, and I am honored to be included. Covering a wide
array of important topics from 'metrics that align with business
objectives' to 'metrics that map to the customer journey,' I would
recommend it as a valuable readfor all marketers."
"Marketing accountability has greater significance than ever before, yet
many marketers struggle with tying their efforts to business results,"
said Manu Mathew, Co-founder and CEO, Visual IQ. "Through the diverse
insights and advice featured in 'Defining Marketing Success,' I am
confident that readers will uncover valuable information they can put to
use at their organizations to better understand their marketing efforts
and ultimately move their businesses forward."
Compiled and published in collaboration with Mighty
Guides, the eBook includes input from marketing practitioners from
Visa, Nissan, and Office Depot; agency practitioners from Dijital Farm
and Rise Interactive; and leaders of marketing associations, including
the Internet Marketing Association, among others.
To download the complimentary eBook, click
here.
About Visual IQ
Visual IQ produces the world's most powerful cross channel marketing
attribution software products. As a pioneer in the space, the
company has been offering products since 2006. Its SaaS (News - Alert)-based IQ
Intelligence Suite reveals cross channel performance insights hidden
deep within companies' marketing data, providing actionable
recommendations and optimised media plans to improve marketing
effectiveness. These recommendations enable marketers and agencies to
adjust their advertising strategies and tactics to significantly
increase marketing ROI across their entire marketing mix - both online
and offline. The functionality behind these products combines a
powerful, user-friendly interface with multi-dimensional fractional
attribution science and predictive analytics that clearly and accurately
show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading
market research firm, won The Drum's 2015 Digital Trading Award for Best
Attribution Solution, won the 2014 ASPY Award for Best Data or
Analytics Solution, and was a finalist in the Digital
Analytics Association Excellence Awards in 2013, 2014, 2015 and
2016. The company is a member of the IAB in the US, UK, France and Italy
and sits on the association's Advertising Technology, Data, Public
Policy and CFO councils, as well as on the Standards Committee of the
Digital Analytics Association.
Visual IQ can be reached at [email protected]
or by visiting www.visualiq.com.
About Mighty Guides
Our authoritative and diverse guides provide a full view of a topic.
They help you explore, compare, and contrast a variety of viewpoints, so
that you can determine what will work best for you. Reading a Mighty
Guide is kind of like having your own team of experts. Each heartfelt
and sincere piece of advice in our guides sits right next to the
contributor's name, biography, and links so that you can learn more
about their work. This background information gives you the proper
context for each expert's independent perspective. For more information,
visit www.mightyguides.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160718005313/en/
[ Back To Homepage ]
|