[July 25, 2016] |
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StreamSend: How to Better Qualify Leads with Behavioral Automation
StreamSend
shares how email marketing, marketing automation and behavioral insights
can help agencies and businesses better
qualify and convert prospect leads.
"Companies that excel at lead nurturing generate 50% more sales-ready
leads at 33% lower cost." - Forrester Research (News - Alert)
"After a successful lead generation campaign, coming up with a shortage
of qualified leads is a way too common disappointment for marketers and
salespeople," said Dan Forootan, president of StreamSend Email
Marketing. "But, smart
marketing automation can streamline that process and pull in leads
tat are worth converting."
Challenge: An organization is sales-driven, but their sales
team is spending too much time qualifying leads.
Solution: Create a workflow that pre-qualifies leads based
on website and email engagement.
How It Works: A financial services company was looking to
identify leads that are ready to be contacted by their sales team and
determine what types of investments they are currently interested in.
They captured the solution with a workflow that will:
1. Monitor:
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What research reports prospects are downloading
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How often prospects are downloading them
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How often prospects are clicking on their emails and on what content
2. Segment:
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Type of reports being downloaded
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Download frequency
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People that go to the company portfolio performance page
3. Engage:
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Send a second report based on the first report downloaded
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If someone downloads a second report, send them an email with the
company's portfolio performance
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If someone clicks on the performance email, send them a meeting
request email followed by a call from the sales team
Less time is wasted, salespeople are productively activated and as these
new customers come in, ROI continues to climb.
Find out more about how email marketing + marketing automation +
behavioral insights = higher lead conversion into customers, check out Six
Ways Marketers Can Put Behavioral Automation to Work.
StreamSend StreamSend isĀ an award-winning digital
marketing platform offering results-driven email and social media
marketing, automated content curation and management, and behavioral
automation.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160725005031/en/
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