TMCNet:  Terminus Announces First-Ever Account-Based Marketing Cloud for Salesforce

[August 11, 2016]

Terminus Announces First-Ever Account-Based Marketing Cloud for Salesforce

Terminus, the leading account-based marketing platform, announces the creation of ABM Cloud for Salesforce, a partner program consisting of account-based marketing software vendors whose products integrate and work seamlessly with the Salesforce CRM. Thirty-five vendors have joined the initiative. The goal is to help marketers design comprehensive ABM software solutions with best-in-class product options that integrate with their existing Salesforce ecosystem.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160811005149/en/

The Account-Based Marketing Cloud for Salesforce brings together more than 35 best-in-class B2B mark ...

The Account-Based Marketing Cloud for Salesforce brings together more than 35 best-in-class B2B marketing and sales software providers. (Photo: Business Wire)

"The ABM Cloud for Salesforce provides a roadmap to build an ABM technology solution that maximizes marketing and sales efforts as well as customer retention and expansion. It is an invaluable resource for B2B marketers looking to integrate the various tools needed to implement a comprehensive ABM strategy," said Anthony Kennada, VP of Marketing at Gainsight. "Not only is Gainsight participating as a partner, we already use many of the tools available through this program."

The ABM Cloud for Salesforce provides a framework that represents the five core components of any ABM strategy. As marketers face an overwhelming array of technology tools with wide-ranging implementation requirements and features, this framework classifies and simplifies the tools required to execute ABM at scale.

  • Identify - tools for identifying potential accounts
  • Expand - tools for expanding reach within accounts
  • Engage - tools for engaging with accounts
  • Advocate - tools to help individuals within accounts become product champions
  • Measure - analytics tools that help marketers understand attribution and engagement from those accounts

"The rise of account-based strategies has created a fast-growing technology stack where many vendors compete to address specific challenges in the target account lifecycle. Our research shows that B2B marketers have now refined their account-based strategies, and are ready to invest in new capabilities. But selecting the right mix of complementary solutions is proving to be a challenge," says Craig Rosenberg, Co-Founder and Chief Analyst at TOPO, Inc. "Account-based practitioners need vendors that work well together to solve specific problems. The ABM Cloud for Salesforce is a positive step toward a vendor landscape where solving these problems is both easier and more efficient."

Terminus has committed to establishing product integrations with some ABM Cloud companies and expects the next integrations to be available in the first quarter of 2017. Recent integrations include PrintingForLess, automating direct mail campaigns, and Infer, bringing predictive analytics to Terminus campaigns. Terminus also has access to more than 100 million data attributes through an integration with Dun & Bradstreet's proprietary contact database. Other joint projects will include a referral program, blogs, roadshows, webinars and whitepapers.

Here are all of the B2B vendors who are part of the ABM Cloud for Salesforce.

Identify: 6Sense, Avention, Bombora, Datanyze, Dun & Bradstreet, EverString, Infer, InsideView, KickFire, Lattice, Leadspace, LeanData, Mintigo, Oceanos, ReachForce, Social123, ZenIQ

Expand: Bombora, Captora, Datanyze, Dun & Bradstreet, InsideView, Integrate, Leadspace, Oceanos, ReachForce, Social123, Terminus, ZenIQ

Engage: Act-On, Captora, Engagio, LookBookHQ, PFL, SalesLoft, Sigstr, SnapApp, Terminus, Triblio, Uberflip, Vidyard

Advocate: Ambassador, ChurnZero, Gainsight, Influitive

Measure: Bizible, BrightFunnel, Engagio, KickFire, LeanData

"This is a game changer for B2B marketers who are working to implement their ABM strategies. Many marketers want to do account-based marketing, but don't know which tools to buy or how to operationalize their strategies," says Sangram Vajre, co-founder and CMO of Terminus. "Our goal in creating the ABM Cloud for Salesforce is to provide customers a blueprint for ABM, and to recommend technologies that will help them execute their ABM strategies at scale."

Learn more about ABM Cloud for Salesforce and partners

About Terminus

Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. B2B marketing and technology leaders such as Dun & Bradstreet (News - Alert), Salesforce Data.com, Influitive, Vidyard, and WP Engine use Terminus for account-based marketing. More information can be found at Terminus.com or on Twitter @Terminus.


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