[August 11, 2016] |
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Terminus Announces First-Ever Account-Based Marketing Cloud for Salesforce
Terminus,
the leading account-based marketing platform, announces the creation of
ABM Cloud for Salesforce, a partner program consisting of account-based
marketing software vendors whose products integrate and work seamlessly
with the Salesforce CRM. Thirty-five vendors have joined the initiative.
The goal is to help marketers design comprehensive ABM software
solutions with best-in-class product options that integrate with their
existing Salesforce ecosystem.
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http://www.businesswire.com/news/home/20160811005149/en/
The Account-Based Marketing Cloud for Salesforce brings together more than 35 best-in-class B2B marketing and sales software providers. (Photo: Business Wire)
"The ABM
Cloud for Salesforce provides a roadmap to build an ABM technology
solution that maximizes marketing and sales efforts as well as customer
retention and expansion. It is an invaluable resource for B2B marketers
looking to integrate the various tools needed to implement a
comprehensive ABM strategy," said Anthony Kennada, VP of Marketing at Gainsight.
"Not only is Gainsight participating as a partner, we already use many
of the tools available through this program."
The ABM Cloud for Salesforce provides a framework that represents the
five core components of any ABM strategy. As marketers face an
overwhelming array of technology tools with wide-ranging implementation
requirements and features, this framework classifies and simplifies the
tools required to execute ABM at scale.
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Identify - tools for identifying potential accounts
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Expand - tools for expanding reach within accounts
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Engage - tools for engaging with accounts
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Advocate - tools to help individuals within accounts become product
champions
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Measure - analytics tools that help marketers understand attribution
and engagement from those accounts
"The rise of account-based strategies has created a fast-growing
technology stack where many vendors compete to address specific
challenges in the target account lifecycle. Our research shows that B2B
marketers have now refined their account-based strategies, and are ready
to invest in new capabilities. But selecting the right mix of
complementary solutions is proving to be a challenge," says Craig
Rosenberg, Co-Founder
and Chief Analyst at TOPO, Inc. "Account-based practitioners need
vendors that work well together to solve specific problems. The ABM
Cloud for Salesforce is a positive step toward a vendor landscape where
solving these problems is both easier and more efficient."
Terminus has committed to establishing product integrations with some
ABM Cloud companies and expects the next integrations to be available in
the first quarter of 2017. Recent integrations include PrintingForLess,
automating direct mail campaigns, and Infer,
bringing predictive analytics to Terminus campaigns. Terminus also has
access to more than 100 million data attributes through an integration
with Dun
& Bradstreet's proprietary contact database. Other joint
projects will include a referral program, blogs, roadshows, webinars and
whitepapers.
Here are all of the B2B vendors who are part of the
ABM Cloud for Salesforce.
Identify: 6Sense,
Avention,
Bombora,
Datanyze,
Dun
& Bradstreet, EverString,
Infer,
InsideView,
KickFire,
Lattice,
Leadspace,
LeanData,
Mintigo,
Oceanos,
ReachForce,
Social123,
ZenIQ
Expand: Bombora,
Captora,
Datanyze,
Dun
& Bradstreet, InsideView,
Integrate,
Leadspace,
Oceanos,
ReachForce,
Social123,
Terminus,
ZenIQ
Engage: Act-On,
Captora,
Engagio,
LookBookHQ,
PFL,
SalesLoft,
Sigstr,
SnapApp,
Terminus,
Triblio,
Uberflip,
Vidyard
Advocate: Ambassador,
ChurnZero,
Gainsight,
Influitive
Measure: Bizible,
BrightFunnel,
Engagio,
KickFire,
LeanData
"This is a game changer for B2B marketers who are working to implement
their ABM strategies. Many marketers want to do account-based marketing,
but don't know which tools to buy or how to operationalize their
strategies," says Sangram Vajre, co-founder and CMO of Terminus. "Our
goal in creating the ABM Cloud for Salesforce is to provide customers a
blueprint for ABM, and to recommend technologies that will help them
execute their ABM strategies at scale."
Learn
more about ABM Cloud for Salesforce and partners
About Terminus
Founded in 2014, Terminus is the leading account-based marketing
platform that enables B2B marketers to target accounts, engage
decision-makers, and accelerate marketing and sales pipeline velocity at
scale. B2B marketing and technology leaders such as Dun & Bradstreet (News - Alert),
Salesforce Data.com, Influitive, Vidyard, and WP Engine use Terminus for
account-based marketing. More information can be found at Terminus.com
or on Twitter
@Terminus.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160811005149/en/
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