[August 15, 2016] |
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StreamSend: How to Re-Engage Email Subscribers (And Customers)
StreamSend
offers advice on how businesses and agencies can successfully
re-engage subscribers and customers with a combination of email
marketing, marketing automation and behavioral insights.
"Nurtured leads produce, on average, a 20% increase in sales
opportunities versus non-nurtured leads." -- - DemandGen Report
"It's far too easy for readers and subscribers to slip through the
cracks and drop out of email relationships without enough effort to save
them," said Dan Forootan, president of StreamSend Email Marketing. "But, smart
re-engagement techniques can repair that relationship by reaching
out to them from differnt angles with the goal of turning a reader into
a customer. Here is one example."
Client Example:
Problem: A tourism agency with high end customers noticed
that fewer people were reading their newsletter and they wanted to
re-engage readers who were not opening their emails. Every month they
send an e-newsletter to their database.
Solution: Using a medium other than email, the client was
guided to learn more about those readers' interests.
Process: The travel agency is looking to identify website
visitors who receive their e-newsletter, but have not read it in over
three months and reengage them. To make this happen, they created a
workflow that will:
1. Monitor
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Who is opening the e-newsletter
2. Segment
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Website visitors who are not opening their e-newsletter
3. Engage
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When someone who hasn't opened their email in three months or more
visits the site, they will be prompted to fill out a survey about
their travel interests through a website pop-up
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Subsequent e-newsletters will include articles based on the interests
captured in the survey.
4. Results
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A major jump in re-engagement. Automated behavioral marketing
increases sales by delivering targeted and timely messages based on
user behavior, shopping patterns and more. This means you send the
right message to the right person at the right time.
Find out more about how email marketing + marketing automation +
behavioral insights = higher lead conversion into customers, check out Six
Ways Marketers Can Put Behavioral Automation to Work.
StreamSend StreamSend isĀ an award-winning digital
marketing platform offering results-driven email and social media
marketing, automated content curation and management, and behavioral
automation.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160815005025/en/
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