[August 18, 2016] |
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iHeartRadio Surpasses 90 Million Registered Users
iHeartRadio, iHeartMedia's all-in-one digital music and live streaming
radio service, today announced it has surpassed 90 million registered
users. The streaming service continues to reach user milestones at a
rate faster than Facebook (News - Alert) or any other streaming music service, having
reached 80 million registered users just seven months ago. The number of
registered users do not account for the millions of listeners who tune
in to iHeartRadio's live radio stations, which does not require
registration -- meaning that iHeartRadio's reach is even greater.
iHeartRadio has also been downloaded more than a billion times and is
now available on 90 unique device platforms spanning in-home
entertainment, wearables, gaming, mobile and auto. Additionally,
iHeartRadio grew to 84 percent brand awareness among consumers.
Originally launched in 2011, iHeartRadio is a free all-in-one service
that offers listeners instant access to thousands of live radio stations
from across the country, custom stations from a catalog of more than 30
million songs and one million artists, stations "Perfect For" any mood
or occasion, on-demand podcasts and its newest feature "My Favorites
Radio" which curates a station based on all of a listener's favorite
artists and thumbed up songs. In addition, iHeartRadio has recently
introduced new live and custom stations like WeWork's
Work Radio, joined forces with NPR
to allow its hundreds of member stations to make their live programming
available via iHeartRadio, and expanded its selection of podcast
offerings through a partnership with Libsyn.
"Radio continues to evolve -- and so does iHeartRadio. We know our users
want to listen to our broad range of content on the device of their
choice -- and we also know they want to enjoy amazing stories that have
emerged from the recent podcast boom or hear their hometown DJ wherever
they travel," said Darren Davis, President of iHeartRadio. "For those
reasons and more, people continue to embrace iHeartRadio, and it's
reflected in the continued rapid growth of our registered user base."
This milestone announcement marks the latest news in a strong year for
iHeartRadio. In addition to record user numbers, iHeartMedia announced
an innovative programmatic private marketplace for digital radio. The
private marketplace allows select programmatic buyers to access
iHeartMedia's premium radio inventory across its digital properties on
iHeartRadio. To see all available platforms and to download the app,
visit iHeartRadio.com/apps.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over
85 million social followers, iHeartMedia has the largest reach of any
radio or television outlet in America. It serves over 150 markets
through 858 owned radio stations, and the company's radio stations and
content can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and on the company's radio station websites,
on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and
smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the No. 1
all-in-one digital audio service with over a billion downloads; it
reached its first 20 million registered users faster than any digital
service in Internet history and reached 90 million users faster than any
other radio or digital music service and even faster than Facebook. The
company's operations include radio broadcasting, online, mobile, digital
and social media, live concerts and events, syndication, music research
services and independent media representation. iHeartMedia is a division
of iHeartMedia, Inc. (OTCBB:IHRT). Visit iHeartMedia.com for more
company information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160818005350/en/
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