[August 23, 2016] |
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Introducing Contently Social, a New Feature for Smarter Social Content
Contently, the leading content marketing technology solution, today
announced the release of Contently Social, which includes enhanced
social integrations and the expansion of its freelance creative network
to include more than 600 social strategists and creators.
"As social platforms have grown up and increasingly become destinations
unto themselves, social publishing has become deceivingly complex," said
Contently Chief Technology Officer and Co-Founder Dave Goldberg. "To do
effective content marketing across channels, brands need technology to
ensure quality control and to increase efficiency, as well as skilled
professionals to oversee the process. Contently Social provides brands
with the technology, creators, and strategists to do just that."
Contently's social integrations allow brands to plan, create, and
publish for LinkedIn, Facebook (News - Alert), and Twitter, seamlessly combining social
content with the rest of their content marketing materials-all on one
platform. Of equal importance, Contently Social provides access to
freelance social strategists, social creators, and brand editors to
produce channel-specific content that adheres to brand guidelines.
"It's a given that social is crucial to content success, but too often
it gets treated as an annex to the process-content gets published and
someone from another team picks up the ball and decides how to use it on
social channels," said Contently VP of Enterprise Services John Hazard.
"With our network of freelancers operating wthin Contently Social,
brands can take a social approach to stories right from the start.
Freelancers file stories with social in mind, and our brand editors
review copy and images for social channels that's ready when the story
is published."
Contently Social allows brands to increase efficiency and ensure quality
by:
Planning and creating social content as part of the brand's larger
content operation:
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Plan and create social posts in concert with larger pieces of content
like articles, videos, or infographics
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Use freelance social creators with specific social expertise such as
Facebook video
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Streamline approval workflows and ensure quality
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Schedule posts for specific audiences at optimal times
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Plan and create social posts as standalone pieces
Publishing and optimizing all content across channels:
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Publish directly to LinkedIn, Twitter (News - Alert), and Facebook with the click of
a button
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Track and optimize content production and performance based on custom
metrics-all in one place
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Avoid toggling between multiple social-analytics systems
Read
the full story of Contently Social.
About Contently
Contently is a technology company that helps enterprise companies create
results-driven content by providing them with smart technology, vetted
creative talent, and proven expertise. Visit contently.com
for more information. Visit contently.com/strategist
for trends and insights on the content marketing industry.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160823006201/en/
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