Cision Industry Experts Discuss Data, Insights and Influencers in Upcoming Events

CHICAGO, Sept. 19, 2016 /PRNewswire/ -- Cision is a distinguished name in marketing and public relations not only for its award-winning software and services, but also for its industry insights, data and expertise. This month, several Cision thought leaders will participate in industry events designed to share best practices in integrated communications, influencer marketing and the future of the industry, open to all marketing communications professionals.

Cision CEO Kevin Akeroyd will be speaking at the Internet Marketing Association's IMPACT16 Conference in Las Vegas on September 20, 2016 with Monster's SVP, Global Communications & Content Matt Anchin. Akeroyd will share how to integrate your marketing and communications strategy and bring earned, paid and owned media together with one, unified platform to better reach consumers, execute more targeted campaigns and deliver true business ROI.

In addition to Akeroyd, Cision's top industry experts will be participating in several upcoming industry events including:

• Together with the International Association for the Measurement & Evaluation of Communications (AMEC), Cision will examine the new measurement framework to help communicators better understand the impact of their campaigns and how they can improve on Wednesday, September 21 at 12 p.m. ET. Measuring the Value of an Integrated Communications Strategy features Cision VP, Insights Megan O'Donnell, SVP & CCO, Corporate & Public Affairs at TD Bank John Pluhowski and Group Executive, Global Communications at Newmont Mining Ricardo Adame.
• Challenges, best practices, technologies and success stories in the fast-growing world of influencer and advocate marketing will be revealed in the Influence by the Numbers: The Science Behind Influencer Marketing webinar with Cision SVP, Customer Service Heidi Sullivan and Author Carrie Morgan on October 13, 2016. Learn how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement and conversions.
• Revolution or Evolution? A Deep Dive into the Future of the Communications Industry is a Communications Week conversation on how communications departments and agencies can transform into the agile, data and insight-driven consultancies of the future with Cision SVP, Marketing Ken Wincko and Partner & President, Ketchum Barri Friedman Rafferty on October 20, 2016.
• Cision SVP, Marketing Ken Wincko shared at Content Marketing World earlier this month why earned media is more critical than ever in gaining buyer trust – and why it deserves a better seat at the marketing table. See top takeaways from his presentation here.

Attendees of the webinars can follow the conversation live on Twitter using the hashtag #CisionWebinar. To stay up to date on more Cision events and insightful resources, visit the Resources page on Cision.com.

About Cision:
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.

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