[September 19, 2016] |
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IDG TechNetwork Named Finalist in The Drum's Digital Trading Awards Competition
IDG TechNetwork today announced that it was named a Finalist for Most
Innovative Publisher in The Drum's Digital Trading Awards competition.
IDG TechNetwork provides advertising solutions for marketers. Comprising
owned and operated flagship sites PCWorld, Macworld, TechHive and
Greenbot, a network of premium publishing partners and DSP data
targeting across the broader internet, IDG TechNetwork reaches focused
audiences with intent data that drives performance.
The Drum's Digital Trading Awards is its first U.S. awards program and
follows the publication's third successful year for its Digital Trading
Awards previously open only to U.K.-based publishers and agencies. The
new awards competition will reward programmatic performance and
give recognition to the best in the programmatic and ad-tech industry in
the USA.
"Clients have come to realize that the differentiating properties of our
exchange-robust first-party data, global scale, expertise in local
markets and more-provides them with exceptional convenience and customer
service for their programmatic buying, and our nomination from The Drum
is validation of our success," said Scott Harris, vice president of
sales and marketing at IDG TechNetwork. "We now work with global buying
teams to execute Programmatic Guaranteed, Preferred Deals and Private
Auctions that offer efficiencies and advantages that our clients can't
find elsewhere in the industry."
"We congratulate all of the nominees on their achievement and wish them
continued success," said Harris.
The final results will be announced at an awards ceremony that will take
place on September 21 at the Edison
Ballroom n New York City.
About The Drum Digital Trading Awards USA
After The
Digital Trading Awards great success in the UK, The Drum is pleased
to announce its first US awards program - The Digital Trading Awards USA.
These new awards reward programmatic performance and give recognition to
the best in the programmatic and ad-tech industry in the USA.
Not only is it The Drum's first USA awards but it is the first and only
awards in the USA to solely focus on rewarding this industry. Learn more
here: www.thedrum.com
and here:
www.digitaltradingawards.com
About IDG TechNetwork
IDG TechNetwork provides first-to-market advertising solutions for
marketers with one goal in mind - keeping clients one-step ahead of the
rapidly evolving digital market. Comprising owned and operated flagship
sites PCWorld, Macworld, TechHive and Greenbot, a network of premium
publishing partners and DSP data targeting across the broader internet,
IDG TechNetwork reaches focused audiences with intent data that drives
performance. Its full-service product suite includes interactive display
advertising, lead generation, content marketing, a programmatic
exchange, native advertising, creative development and more across
premium desktop, video and mobile platforms. Learn more at IDGTechNetwork.com.
About IDG
IDG connects the world of tech buyers with insights, intent and
engagement. IDG is the world's leading media, data and marketing
services company that activates and engages the most influential
technology buyers. Our premium brands, including CIO®,
Computerworld®, PCWorld® and Macworld®, engage the most powerful
audience of technology buyers providing essential guidance on the
evolving technology landscape. Our global data intelligence platform
activates purchasing intent, powering our clients' success.
IDG Marketing Services creates custom content with marketing impact
across video, mobile, social and digital. We execute complex campaigns
that fulfill marketers' global ambitions seamlessly with consistency
that delivers results and wins awards. IDG is the #1 tech media company
in the world, per comScore (News - Alert).*
*Source: comScore Media Metrix, Desktop Unique Visitors, Worldwide,
February 2016
View source version on businesswire.com: http://www.businesswire.com/news/home/20160919006299/en/
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