[September 20, 2016] |
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Percolate Unveils New Product Features Giving Marketers More Visibility and Better Coordination of Their Global Marketing Activities
Percolate,
The System of Record for Marketing®, today announced several new product
features for its enterprise software platform for marketers. In the
past, these activities took place across email, spreadsheets, slide
presentations, and disparate file sharing services. Percolate's newly
enhanced System of Record for Marketing® gives marketers a single
unified system to plan, create, and execute all their marketing.
"Right now, there are a bunch of simple questions that are really
difficult for marketers to answer: What is my team working on? What
campaigns are live across our marketing channels? How is the content
performing?" said Percolate CEO Noah Brier. "The only way for
marketers to get visibility and manage the complexity is to have a
single system that captures the activities of their teams and agencies.
The features announced today will give marketers a new way to connect
their various brands and regions, systematize routine marketing
activities, and measure their results in the way that makes the most
sense to them."
Program Templates
The insight behind this new featue is that many of the campaigns a
marketer creates throughout a year follow a similar pattern of
milestones and deliverables, and they shouldn't have to recreate the
wheel each time. Program Templates allow marketers to have
pre-configured workflows, deliverables, and approvals for the marketing
programs they use most often. Whether it's a repeating event, a weekly
blog post, or a seasonal multi-channel campaign, they can now quickly
reference what's worked well in the past, efficiently organize their
teams and agencies, and focus more of their time on the creative and
strategic work of building brand.
Percolate Analytics
The totally new and redesigned Analytics platform includes a visual
report builder and interactive dashboards that give marketers insights
into the performance of their social and content marketing. Unlike
traditional products that focus exclusively on engagement metrics,
Percolate Analytics also provides operational analytics, which allow
marketing leaders to tie the team's activities to their results.
Marketers can analyze all data within Percolate based on marketing
characteristics, and discover insights around audiences, customers,
products, content themes, and more.
Teams and Hierarchies
With this new capability, Percolate customers can map their brands and
markets so they have global visibility while maintaining team-level
control. Now global brands can coordinate their marketing across brands,
regions, and channels no matter how unique their brand or organizational
structure. This also enables teams to share successful content and
campaigns with other teams, enabling marketing teams to continuously
learn from and scale the most effective marketing content.
About Percolate
Percolate is The System of Record for Marketing®. Our end-to-end web and
mobile software connects marketing teams, tasks, creative, data and
software tools to accelerate productivity, reduce operating costs and
help businesses of all sizes grow their revenue. Visit www.percolate.com
for more information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160920006601/en/
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