[September 22, 2016] |
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Axis Capital Hires Michiko Kurahashi and Joe Cohen to Launch Integrated Marketing Communications Function
AXIS Capital Holdings Limited ("AXIS Capital") (NYSE:AXS), a global
provider of specialty insurance and reinsurance, today announced the
appointments of Michiko Kurahashi as Chief Marketing Officer and Joe
Cohen as Chief Communications Officer. Kurahashi and Cohen will work
together to build an integrated marketing communications function that
further elevates the AXIS brand and deepens the firm's engagement with
its clients, partners and employees.
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From left to right: Joe Cohen, Chief Communications Officer and Michiko Kurahashi, Chief Marketing Officer (Photo: Business Wire)
In the newly created position of CMO, Ms. Kurahashi will work closely
with AXIS Capital's three business units - AXIS Insurance, AXIS
Reinsurance and AXIS Accident & Health - to guide and facilitate
marketing strategies that are aligned with business objectives to drive
growth.
Mr. Cohen, also serving in a newly created role,
will guide communications strategy across the company. This includes
helping to further refine AXIS Capital's brand positioning, elevate its
profile in traditional and social media, and enhance its internal
communications.
"In Michiko and Joe, we have added highly seasoned marketing
communications leaders who bring experience working with a diverse range
of world class brands," said Albert Benchimol, President and CEO of AXIS
Capital. "As we grow the XIS brand, we need to learn from the
industries that are best at marketing on how to further connect and
deepen our engagement with clients."
Added Benchimol, "Today marketing is no longer just about brand
development but it is also about seeking excellence in the experience
that we provide to our clients. During this transformative time in our
industry, Michiko and Joe will play an essential role in guiding AXIS
into the future by introducing fresh thinking and innovative,
data-driven approaches."
Michiko Kurahashi Bio
Ms. Kurahashi comes to AXIS Capital after having held senior global
marketing leadership roles at some of the world's most respected
financial institutions. Previously, she served as Director, Head of
Marketing at CIT Bank. In leading the development of CIT's Internet
bank, her digital marketing initiatives resulted in retail deposits of
more than $11 billion in four years. Prior to CIT Bank, Ms. Kurahashi
held leadership positions at UBS and HSBC where she built brand
awareness, launched innovative products, and developed client management
capabilities for wealth management, asset management, capital markets,
and brokerage in the U.S., Canada, and Latin America. Ms. Kurahashi
holds both a PhD and master's degree in sociology from Cornell
University and a bachelor's degree from the University of Michigan.
Joe Cohen Bio
Mr. Cohen joins AXIS Capital with nearly two decades of experience
helping brands and organizations establish relevance and drive business
growth through public relations and social media. Previously, he served
as SVP of communications at KIND Healthy Snacks where he guided the
introduction of new best practices in integrated brand communications,
corporate reputation, and advocacy/issues management. Mr. Cohen
previously worked for 15 years at MWW (News - Alert), a leading public relations firm,
where he served as SVP and held leadership positions in its corporate
and consumer marketing departments, helping build the consumer practice
to become an agency pillar. At MWW, he oversaw strategy for flagship
clients that included Hillshire Brands, 1-800-FLOWERS.com, and The Palm
Restaurant Group, among others. Mr. Cohen holds a bachelor's degree from
the S.I. Newhouse School of Public Communications at Syracuse University.
About AXIS Capital
AXIS Capital is a Bermuda-based global provider of specialty lines
insurance and treaty reinsurance with shareholders' equity at June 30,
2016 of $6.0 billion and locations in Bermuda, the United States,
Europe, Singapore, Middle East, Canada and Latin America. Its operating
subsidiaries have been assigned a rating of "A+" ("Strong") by Standard
& Poor's and "A+" ("Superior") by A.M. Best. For more information about
AXIS Capital, visit our website at www.axiscapital.com.
Please be sure to follow AXIS Capital on LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160922006172/en/
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