[September 23, 2016] |
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Iron Mountain Wins Award for its Records and Information Management 360 (RIM360) Customer Engagement Framework
Iron
Mountain Incorporated® (NYSE: IRM), the global leader in storage and
information management services, today announced its Records
and Information Management 360 (RIM360) framework has been selected
as a SiriusDecisions®
EMEA ROI Award winner. The award recognises European organisations
that have achieved strong sales, marketing and/or product alignment,
resulting in improved company performance. The winners will present at 2016
Summit Europe in London from 26-27 September 2016.
Iron Mountain's (News - Alert) RIM360 framework provides a comprehensive approach to
transforming customers' information management programmes, using six
customer needs-based profiles to identify opportunities for advancement
and then build action plans to address them. The six profiles are based
on primary research collected by a 2013 survey of 56,000 business
leaders across compliance, legal, procurement, IT, real estate,
operations, records management and shared services functions, asking
them to prioritize their most acute information needs. Leveraging this
research-based point of view, Iron Mountain representatives can partner
with clients to identify and prioritise key information challenges and
deliver them a solutions roadmap and a financial business case to a more
compliant, more cost effective programme.
Using RIM360 over the last three years, Iron Mountain representatives
are able to lead a more pointed dialogue based on common customer needs,
leading to more successful sales engagements to uncover and address
those needs. These data-driven conversations give Iron Mountain
representatives a deeper understanding of the spectrum of customer needs
and how they can be solved, which results in a significant increase
(more than five times) in average deal size in the 12 countries where
the framework is used. Additionally, when Iron Mountain uses RIM360 to
partner with customers in creating a financial business case for a more
comprehensive information governance programme, they together estimate
an average of 40 percent in annual total cost of ownership savings.
"At Iron Mountain we take innovation very seriously, embracing it as a
strategy to anticipate, and help solve, the ever-changing challenges
customers face," said Amy Perras, director of Global Marketing for Iron
Mountain. "RIM360 refocused our sales, marketing and product teams by
placing the needs of our customers at the heart of our strategy, and
provided us a way to get closer to business objectives of our customers,
which solutions best address them, and provide a return on investment.
It was a trigger that set us on a journey towards deeper engagement with
our customers, and we continuously refine our understanding of their
needs through every interaction and ongoing market research. Through the
RIM360 framework, we draw on our many years of expertise combined with
market intelligence to help our customers clearly articulate their
current and future priorities and equip them with the tools to
accelerate the adoption and achievement of their goals."
"We are pleased to recognise Iron Mountain for their RIM360 go-to-market
approach as an example of best practice customer centric framework,"
said Tony Jaros, executive vice president and Chief Research and Product
Officer at SiriusDecisions. "The results are indicative of the creation
of a robust framework that's integrated across their go-to-market teams
to uncover and advance customers' objectives."
In addition to the SiriusDecisions 2016 Europe Summit, Iron Mountain
will be showcasing RIM360 live along with other innovations and
solutions at the ARMA
Live Conference in San Antonio, TX from Sept. 25-27.
For more about Iron Mountain's RIM360 framework, visit http://www.ironmountain.com/RIM360.
And to see the RIM360 up close, check out this infographic at http://www.ironmountain.com/Knowledge-Center/Reference-Library/View-by-Document-Type/Infographics/R/RIM360-Infographic.aspx.
About Iron Mountain Iron Mountain Incorporated® (NYSE: IRM)
is the global leader for storage and information management services.
Trusted by more than 220,000 organizations around the world, Iron
Mountain's real estate network comprises more than 85 million square
feet across more than 1,400 facilities in 45 countries dedicated to
protecting and preserving what matters most for its customers. Iron
Mountain's solutions portfolio includes records
management, data
management, document
management, data
centers, art
storage and logistics, and secure
shredding, helping organizations to lower storage costs, comply with
regulations, recover from disaster, and better use their information.
Founded in 1951, Iron Mountain stores and protects billions of
information assets, including critical business documents, electronic
information, medical data and cultural and historical artifacts. Visit www.ironmountain.com for
more information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160923005036/en/
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