With Video-On-Demand Services, Subscribers Find They're Pleased with Their Choices

NEW YORK, Oct. 19, 2016 /PRNewswire/ -- Increasingly, consumers are embracing "over-the-top" providers such as Netflix and Amazon Prime, and they're even choosing these services instead of traditional TV. In fact, 86% of video-on-demand subscribers say they're satisfied with their streaming service, according to a new survey by ReportLinker.

Recent Video-on-demand services updates

1. Cord-cutting is a big challenge for TV industry.

2. Netflix expects to add 2.3 million net subscribers.

3. A new player in the market: Pluto TV.

Reportlinker Insight published a survey to answer 2 questions :

1.      How popular are 'over-the-top' services ?

2.      Who uses them and how ?

Results

1.      Millennials Embrace Video on Demand, But Other Generations Like It Too

a.       Netflix is by far the most popular video-on-demand service, with 64% of all US subscribers.

b.      Millennials are embracing it more than older generations: 65% of Millennials say they use the services, compared to jut 44% of other generations.

2.      Viewing Preferences of VOD Users

a.       Among Millennials, 61% prefer using their laptops, and 64% stream VOD content on their smartphones. Other generations are more likely to use tablets or desktops.

b.      Video-on-demand users spend more time watching than non-users.

3.      Cutting the Cord

a.       The services are so inexpensive that users often subscribe to more than one at once. For example, 62% of Netflix subscribers said they also used YouTube, and 49% also subscribed to Amazon Prime, suggesting significant overlap.

b.      Cost is the top reason cord-cutters say they're attracted to video-on-demand. But subscribers are also attracted to a number of other features. Topping the list is access to an unlimited number of films or series, according to 25% of respondents to ReportLinker's survey, followed by convenience (21%) and the wide selection of offerings (16%).

4.      Original Content Is a Competitive Advantage

a.       To win new customers and retain existing subscribers, video-on-demand services need to differentiate themselves from their competition.

b.      More than 90% of video-on-demand subscribers say original content from their video-on-demand service is the same or better than the licensed content it offers.

Read the full report here :

http://www.reportlinker.com/insight/vod-services.html

http://www.reportlinker.com/insight/home-ownership-dilemma-desirable-yet-elusive-for-millennials-2.html

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About Reportlinker Insight

Reportlinker Insight combines analysis and exclusive investigations.

We cover innovations, social and economics megatrends to understand the world of tomorrow.

http://www.reportlinker.com/insight/

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SOURCE Reportlinker

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