[October 26, 2016] |
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CaliberMind Raises $1.1M to Bring Psychographic Behavioral Analytics to B2B Marketing and Sales Teams
CaliberMind, a Boulder-based, predictive marketing SaaS (News - Alert) startup, today
announced the close of their $1.1M seed round. CEB Ventures, the venture
arm of CEB, Colorado-based Meritage Funds, PV Ventures, and Crawley
Ventures among others participated.
CaliberMind is a marketing technology platform that uses machine
learning and human language analysis to build a 360-degree psychographic
persona that can predict a buyer's behavior. This unprecedented level of
intelligence dramatically improves marketing and sales content for
enterprise B2B customers and shortens the sales cycle by 20 to 30
percent. CaliberMind integrates easily with tools including Salesforce,
Marketo (News - Alert) and Eloqua, and already has an impressive roster of Fortune 100
customers including Citrix and NetApp. CaliberMind is the first solution
to use natural language and machine learning to unlock the buyer's
mindset and prescribe content for marketing and sales teams.
"CEB's deep research into B2B customer buying behavior reveals that the
most effective customer advocates can't be identified by title, role and
function. Rather, they fit specific psychographic and behavioral
profiles. CaliberMind's offering leverages customer psychographic data
to uncover new insights about customer behavior. This enables marketers
to target and tailor with a level of precision and effectiveness that
simply hasn't been possible before now. The end result: higher sales
conversion and higher quality deals," said Pat Spenner, Director of
Strategic Initiatives at CEB.
The company's platform uses machine learning and human language analysis
to build a 360-degree psychographic persona that can predict a buyer's
behavior. It connects to a customer's CRM and pulls in voice and email
conversations, combining it with data captured by marketing automation
tools. CaliberMind then scours the web for data about a buyer includng
their social media footprint. Natural Language Processing (NLP) is then
applied to analyze and map a company's entire marketing content library
and to prescribe the best-fit content to send each buyer based on their
persona.
"Most predictive marketing tools are designed to generate leads but our
customers don't have a leads problem, they have a conversion problem.
Using CaliberMind, they are seeing results today in terms of increased
engagement and demand, and ultimately more sales. This is where
CaliberMind excels - at the mid to bottom of the funnel," said Raviv
Turner, CaliberMind's CEO and Co-Founder.
Earlier this month at Dreamforce, Salesforce demonstrated their first
foray into AI with Einstein. CaliberMind has a head start when it comes
to capturing psychographic data, with founders who are former Israeli
intelligence officers and serial entrepreneurs, and a team with
experience at NSA, Google (News - Alert) and AdRoll. "What we're already doing to
synthesize psychographic data to make prescribed recommendations to
engage buyers is just the tip of the iceberg," said Oren Zamir,
CaliberMind's CTO and Co-Founder. "Soon CaliberMind will hold more
psychographic data about enterprise B2B buyers and sales outcomes than
has ever been collected before."
The company was recently named one of the Top 25 Innovative Startups
Worldwide by G-Startup. "We'll take what we learn from analyzing all of
our customers' millions of contacts and sales activities to fine tune
our platform and get even better at predicting behavior and knowing what
to prescribe," said Turner. Early investors include Justin Darcy,
Strategic ISV & OEM Alliances at Salesforce, and Don Hazell, former VP
of Worldwide Sales at Rally Software.
This round of funding will expand the CaliberMind data science team and
accelerate sales growth. The company's new VP of Sales is Corey Litwin,
an enterprise SaaS sales veteran with over 15 years of experience that
includes Kapost and Thomson (News - Alert) Reuters. CaliberMind is publicly available
now, and implementation typically takes less than 30 days. Go to http://www.calibermind.com/
to learn more and to request a demo.
About CaliberMind
CaliberMind is a Boulder-based startup founded by seasoned software
veterans that is pioneering the next generation of B2B Buyer
Intelligence software. CaliberMind builds robust psychographic buyer
profiles based on data from many disparate internal sources and across
the Web using machine learning and human language analysis.
Ideal for midsize to enterprise B2B companies that have made the shift
to more tailored, account-based marketing, CaliberMind gives marketers
and sales professionals a personalized playbook for every prospect and
customer in their company's CRM. The solution prescribes content to
tailor marketing and sales communication to fit each individual to
increase engagement and accelerate sales. Today it integrates with
Salesforce, Marketo, and Eloqua (News - Alert). CaliberMind's roster of Fortune 100
customers included Citrix and NetApp.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161026005185/en/
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