[October 27, 2016] |
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This Holiday Season, YP Arms Local Businesses with Insights on Consumer Shopping Habits
YP?,
the leading local marketing solutions provider and publisher of yp.com
and The Real Yellow Pages®, is offering local businesses the insights
they need to understand why consumers shop the way they do and why they
pick one business over another.
With technology revolutionizing the way consumers look for products and
services, local businesses struggle to understand what motivates
consumer behavior or The Why Before the Buy?. As part of its
support of Small
Business Saturday® on November 26th - a day dedicated to
supporting local small businesses - YP is hosting a series of webcasts
in the month of November.
The Why Before the Buy webcasts will bring together digital
marketing experts to offer tips and best practices in building a rich
online presence, search engine marketing and increasing brand awareness.
The live series begins on November 2 and will also feature Google (News - Alert), Bing,
Verve and Ramon
Ray.
"With nearly half a milion advertiser clients and millions of users
across the YP? app, yp.com and The Real Yellow Pages, YP is committed to
arming businesses with the information they need to create valuable
connections with today's consumers," said Allison Checchi, Chief
Marketing Officer at YP. "The consumer journey is complex, but it
doesn't have to remain a mystery for local business owners. By
understanding the factors consumers consider before making a purchase,
businesses can take advantage of opportunities to grow."
For more information on The Why Before the Buy, visit whybeforethebuy.
Also, follow the conversation #WhyTheBuy and #ShopSmall.
About YP
YP is the leading local marketing solutions provider in the U.S.
dedicated to helping local businesses and communities grow. YP's
flagship consumer brands include the popular YP? app, yp.com
and The Real Yellow Pages®, which are used by nearly 60 million visitors
each month in the U.S. (Internal Data, April 2016). YP solutions include
online presence, local search, display advertising, direct marketing and
print directory advertising. YP solutions and services are backed by
thousands of marketing consultants and customer service professionals in
local markets across the U.S. with relationships spanning nearly half a
million advertisers. For more information on YP, visit us at http://corporate.yp.com.
Follow us on Facebook (News - Alert): https://www.facebook.com/ypforbusiness
and on Twitter (News - Alert): @ypforbusiness.
About Small Business Saturday
November 26th marks the seventh annual Small Business Saturday, a day to
support the small businesses that can create jobs, boost the economy and
preserve neighborhoods around the country. Small Business Saturday was
created in 2010 in response to small business owners' most pressing
need: more customers.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027005363/en/
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