[October 27, 2016] |
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Strategy Analytics: China Smartphone Shipments Jump 15 Percent to 121 Million in Q3 2016
According to the latest research from Strategy Analytics (News - Alert), China
smartphone shipments grew 15 percent annually to reach 121
million units in Q3 2016. Huawei (News - Alert) maintained first position with 15
percent China smartphone marketshare, but rivals OPPO and Vivo are
closing the gap in second and third place.
Linda Sui, Director at Strategy Analytics, said, "China smartphone
shipments grew a healthy 15 percent annually from 105.0 million units in
Q3 2015 to 120.9 million in Q3 2016. This was the fastest growth rate
for a year. China remains by far the world's largest smartphone market,
accounting for nearly 1 in 3 of all 375.4 million smartphones shipped
globally this quarter. China's smartphone market is returning to faster
growth in the second half of this year, due to a more stable economic
climate, multiple flagship 4G model launches, and solid direct or
indirect subsidies from Chinese operators."
Neil Mawston, Executive Director at Strategy Analytics, added, "Huawei
shipped 18.0 million smartphones for 15 percent China marketshare in Q3
2016, dipping slightly from 16 percent a year ago. Huawei remains the
number one smartphone vendor in China, but it is steadily losing ground
to ambitious rivals OPPO and Vivo. OPPO soared 136 percent annually to
ship a record 17.0 million smartphones and capture 14 percent
marketshare in Q3 2016. OPPO is closing in on Huawei and is poised to
overtake in the next quarter or two. OPPO's R and A series models have
been well received in second-tier cities and rural areas of China. Vivo
maintained third position with a record 14 percent smartphone
marketshare in China during Q3 2016. Vivo's success lies in good
hardware designs, robust product quality, strong retailer penetration,
and rising brand awareness among mass-market consumers."
Yiwen Wu, Senior Analyst at Strategy Analytics, added, "Xiaomi delivered
yet another weak quarter, falling 31 percent annually and shipping 11.4
million smartphones in China in Q3 2016. Xiaomi clung on to fourth
position with 9 percent marketshare, almost halving from 16 percent one
year ago. Xiaomi is facing tough competition in mid-tier segments from
Huawei, Gionee, LeEco and others. Apple iPhone (News - Alert) captured 6 percent
smartphone marketshare in China in Q3 2016, sliding from 10 percent in
Q3 2015. China is Apple's biggest challenge right now, where it is
battling intense competition from Huawei, OPPO and others with their
improved high-end smartphone designs and expanded distribution networks.
The new iPhone 7 range will help Apple (News - Alert) to fight back in the next quarter
or two, but this may bring only temporary relief as local Chinese
players continue to ramp up their efforts to conquer the China market."
Exhibit 1: China Smartphone Vendor Shipments and Marketshare in Q3 2016 1
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China Smartphone Vendor Shipments (Millions of Units)
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Q3 '15
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Q3 '16
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Growth YoY %
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Huawei
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16.5
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18.0
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9
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%
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OPPO
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7.2
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17.0
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136
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%
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Vivo
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9.1
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16.5
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81
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%
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Xiaomi
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16.5
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11.4
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-31
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%
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Apple
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10.8
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7.5
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-31
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%
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Others
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44.9
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50.5
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12
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%
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Total
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105.0
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120.9
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15
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%
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China Smartphone Vendor Marketshare (%)
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Q3 '15
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Q3 '16
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Huawei
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15.7
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%
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14.9
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%
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OPPO
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6.9
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%
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14.1
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%
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Vivo
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8.7
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%
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13.6
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%
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Xiaomi
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15.7
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%
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9.4
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%
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Apple
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10.3
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%
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6.2
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%
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Others
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42.8
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%
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41.8
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%
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Total
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100.0
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%
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100.0
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%
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Total Growth: Year-over-Year (%)
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0.0
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%
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15.1
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%
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Source (News - Alert): Strategy Analytics
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The full report, China Smartphone Shipments Vendor and OS Market
Share: Q3 2016 is published by the Strategy Analytics Handset
Country Share Tracker (HCST) service, details of which can be found
here: http://tinyurl.com/zgsqg4f.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting
firm. The company is headquartered in Boston, USA, with offices in the
UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com
for more information.
1 Numbers are rounded.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161027007003/en/
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