[December 01, 2016] |
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Agility Multichannel Customer Tucker Rocky/Biker's Choice Recognized by Ventana Research for Technology Leadership
Agility Multichannel, whose Agility® Product Information Management
(PIM) software empowers brand manufacturers, distributors and retailers
around the world to conquer the complexities of commerce, today
announced that Agility customer Tucker
Rocky/Biker's Choice is to receive a prestigious industry award for
work using Agility as the cornerstone technology in the company's
strategic digital marketing transformation.
Ventana
Research, the leading benchmark research firm, will present an
Overall Operational Innovation Leadership Award to Dawn Zassick, Sr.
Director of Marketing at Tucker Rocky/Biker's Choice, for achievements
using Agility's PIM technology to drive the best possible outcomes in
productivity and performance. The award will also highlight Zassick's
success using Agility to optimize operational processes and systems
throughout all existing and new digital channels, its growing own-brands
business and all B2B marketing.
Dawn Zassick commented, "We are fortunate to have a very
collaborative team across Tucker Rocky and Agility Multichannel working
together on our Product Information Management solution and integrating
it with Digital Experience and Commerce. The decision to make Agility
our single cre content hub for merging internal and external data,
enriching it and syndicating it has proven invaluable in enabling our
strategic business transformation."
"I would like to congratulate Dawn Zassick and her entire Tucker Rocky
team on their leadership in embracing product information management in
business and digital transformation," said Mark Smith, CEO and chief
research officer of Ventana Research. "Kudos goes as well to their
colleagues at Agility Multichannel for this 2016 Leadership Award."
Commenting on Agility Multichannel's 3rd Ventana Research
Leadership and Innovation Award, Agility Multichannel CEO Richard Hunt
said "We're delighted for Dawn and everyone at Tucker Rocky/Biker's
Choice, who had the foresight to use Agility PIM as the core technology
around which to model and implement a shrewd, strategic business
transformation." Hunt added, "It's a privilege to work with them."
About Tucker Rocky
Featuring the most powerful portfolio of parts, accessories and apparel
brands in power sports, Tucker Rocky/Biker's Choice is the go-to
supplier for retailers across the nation. In addition to an unmatched
product selection, Tucker Rocky/Biker's Choice is proud of its
relentlessly customer-centric culture and unwavering pledge to on-time
delivery. Because of its uncompromising commitment to continuous
improvement, Tucker Rocky/Biker's Choice has been earning the trust of
the best dealers in the industry for nearly 50 years.
About Ventana Research
Ventana Research is the most authoritative and respected benchmark
business technology research and advisory services firm. It provides
research-based insight and expert guidance on business process and
mainstream and disruptive technologies. To learn how Ventana Research
advances the maturity of organizations' use of information and
technology through benchmark research, education and advisory services,
visit www.ventanaresearch.com.
About Agility Multichannel
Agility® is a simple-to-use but highly sophisticated Product Information
Management (PIM) and Master Data Management (MDM) solution that puts
your most valuable product data at the stable core of a go-anywhere,
sell-everywhere commerce strategy. Customers include Adidas,
Avon Products, Dunelm Group, Office Depot, Stanley and TUI Cruises.
Offices in Chicago, US, York, UK, and Malmö, Sweden, with integration
and reseller partners throughout the world. Visit www.agilitymultichannel.com
for open, un-gated access to screenshots, research, videos, customer use
cases and more.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161201006042/en/
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