[January 12, 2017] |
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Zmags Creator Delivers Shoppable Content to 200 Million Consumers
Zmags,
the shoppable content company, today announced that in just 18 months
since the launch of Creator,
more than 10,000 rich user experiences have been created by 100
companies - which have been seen by more than 200 million shoppers.
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The Creator platform, which enables the drag-and-drop creation and
deployment of interactive content to a web page on any device, has been
instrumental in delivering unique, shoppable customer experiences for
retailers in the U.S. and Europe. Recognized retail leaders such as
Neiman Marcus, New York & Company and Marks & Spencer to smaller
retailers such as Brahmin, Murad and Tibi have used Creator to build
interactive, shoppable ecommerce content. In turn, this shoppable
content leads to better, more valuable engagement with consumers, higher
conversion rates and increased average order values, ultimately
delivering a strong return on investment.
Marquee examples of top brands and retail power houses that have
achieved sterling results with customer experiences built on Zmags
Creator include:
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Luxury nail polish company Deborah Lippmann saw an impressive 106
percent increase in mobile conversions and a 244 percent increase in
desktop conversions with Zmags Creator experiences. Their Cuticle Care
experience topped the charts, driving a 491 percent higher conversion
rate by mixing rich content, a video tutorial and shoppable products.
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After adopting Zmags Creator and integrating with their Demandware
ecommerce platform, Nautica saw their content transformed from simple
images to rich digital experiences, in a fraction of the time. Traffic
to their lifestyle campaigns increased 72 percent and page value
increased 40 percent, while bounce rates and exit rates fell by 33
percent and 64 percent, respectively.
Creator works across all major ecommerce and content management systems
including Saleforce Commerce Cloud, Magento, IBM (News - Alert) WebSphere, Oracle ATG
and Commerce Cloud, BigCommerce, SAP Hybris and more - as well as
leading content management systems including Adobe Experience Manager,
Sitecore and Acquia.
"Creator is leveling the playing field for retailers of any size," said
Zmags CEO Brian Rigney. "Retailers can quickly and easily create that
engaging shoppable content - with the 'wow factor' for shoppers - that
drives increased consumer engagement, conversion rates and average order
values."
Leveraging the unique insights into the digital experiences that Zmags
has from its customers, the company has outlined its roadmap for 2017.
"We will continue to build out Creator with features that drive
significant value to our clients," explained Rigney. "We now have vast
amounts of data about how consumers respond to different types of
interactivity and digital experiences. We will focus on using this data
to continue improving ROI for our customers through lower bounce rates
and increased engagement, conversion rates and average order values."
For more information, please visit http://zmags.com/
and follow the company on LinkedIn,
Facebook
and Twitter.
About Zmags
Zmags, the shoppable content company, empowers retail marketing and
ecommerce professionals to easily create and rapidly publish the
engaging shoppable digital experiences that increase user engagement and
conversions. The Zmags Creator
and Publicator
platforms enable these experiences without the need to write a single
line of code. Over 1,500 of today's leading brands, including New York &
Company, Nike, Neiman Marcus, Marks & Spencer, Godiva, Pier 1 Imports,
Ethan Allen, Ralph Lauren and many more, trust Zmags to help them
instantly connect with their customers. The company is headquartered in
Boston with offices in London and Copenhagen. For more information,
please visit http://zmags.com/
and follow the company on LinkedIn,
Facebook
and Twitter.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other
brand names and product names are trademarks or registered trademarks of
their respective companies.
Tags: Zmags, Creator, retail, ecommerce, shoppable content, Deborah
Lippmann, Nautica, user experience, customer engagement, content
marketing, digital publishing, website design
View source version on businesswire.com: http://www.businesswire.com/news/home/20170112005275/en/
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