[January 15, 2017] |
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Celerant Technology Announces Full Digital Marketing Services
Award-winning technology software provider Celerant Technology,
announced the availability of its comprehensive integrated marketing
automation platform and service, in addition to SEO services for its
industry-leading retail platform. The digital marketing services offered
by Celerant give retailers the ability to respond immediately to changes
in the retail environment and continuously increase traffic and sales to
their e-commerce websites and physical stores.
Celerant's integrated email automation segments customers in real-time
based on their buying patterns, behaviors and demographics; it then
automatically sends relevant, personalized e-mails to drive engagement
and conversion. The power behind this marketing automation solution
stems from its seamless integration within the Celerant POS, e-commerce
and CRM databases. Retailers employing this solution can set triggers
that send marketing messages dynamically to customers based on any
action they perform at any touchpoint. Examples of triggers include:
Making recent purchases, purchasing specific types of products,
abandoning carts, and not making a purchase for a specified amount of
time. Celerant's marketing automation platform provides retailers with
the ability to set their own custom triggers based on any action they
wish.
"We discovered from working with our vast client base there was a
huge need for an email automation platform. Many of our clients market
through email campaigns- but they are sending mass messages to blind
lists," said Ian Goldman, CEO of Celerant Technology. "Many small and
mid-market retailers lack the capability and/or internal resources to
effectively manage personalized, targeted email marketing- as well as
their own ongoing SEO- so we are excited to announce our platform and
make our team of proven experts available to keep them on the forefront
of digital marketing."
By expanding its suite of services toinclude ongoing digital marketing,
Celerant now supports its clients long past go-live. Ongoing technical
support and newly unveiled services also allow Celerant to assist
clients in their long-term marketing efforts to increase traffic and
conversions, both in-store and online.
"Not only was Celerant's marketing automation launched seamlessly and
quickly, it took our email program to the next level," says Craig
Walton, Director of E-commerce at D&D Texas Outfitters. "It gave us the
ability to segment our customers like never before and provide
personalized communication that generated results in terms of revenue
and customer engagement throughout the entire shopping journey."
"I had been optimizing SEO on my own, but it's a huge job and
partnering with an expert was definitely going to be necessary to do it
right," explains Tim Stouffer, Director of Marketing for Piragis
Northwoods Company, a premier outfitter and retailer. "There are
plenty of companies out there that offer SEO services, but since I was
already using Celerant for POS and e-commerce, they were able to hit the
ground running. After just 9 months of working with Celerant's
SEO team, Piragis has seen tremendous results- daily traffic has more
than doubled, the quality of traffic has increased and most importantly,
conversion rates on the site have more than quadrupled in under a year."
Marketing automation and SEO solutions from Celerant also offer
fully-measurable results and continuously provide metrics that
effectively evaluate the efficacy of any campaign. This provides
retailers with full visibility into how well any component of their
digital marketing is performing and allows instant modification to any
variable, so results can be optimized quickly.
Celerant Technology's newly announced digital marketing platforms and
services are on display at NRF's "Big Show" Expo (Booth #1653) held at
the Javits Convention Center in New York. Celerant.com/NRF
About Celerant Technology Celerant Technology is a retail
technology provider offering unparalleled and seamless multi-channel
integration to retailers across all industries. Since 1999, Celerant has
consistently accelerated business growth and efficiency through unique
innovations such as: POS, inventory management, advanced analytics,
integrated E-Commerce, mobile applications and back office - to name a
few. With an open and collaborative environment, the company focuses on
each retailer's specific integration needs to form genuine, enduring
partnerships. As a mid-market retail system leader, Celerant provides
solutions and expert advice to continually accelerate retail growth. A
multifaceted award-winning company, Celerant prides itself in the
quality of its products, the capacity of its service, and remains the
true multi-channel software provider. For more information, visit www.celerant.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170115005037/en/
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