Content Marketers Get a Boost with Artificial Intelligence

Program fueled by artificial intelligence and machine learning maximizes content performance

TORONTO, Jan. 17, 2017 /CNW/ - Toronto-based technology company Atomic Reach is changing the writing game with its new software product, Atomic AI. The platform -- which officially launched today -- is breathing new life into content marketing, debunking long standing fears that real artificial intelligence advancements will lead to the industry's death.

"Research from Gleanster confirms that 25 cents of every dollar spent on content marketing is wasted on content that doesn't perform," said Bradley Silver, founder of Atomic Reach. "At the same time, we discovered that the top indicator of content performance is readability. Atomic AI enables anyone publishing digital content to pinpoint the readability level of their audience and guides them to write content specifically for that audience. When you match your content readability level with your target audience you see significant increases in overall engagement."

Through artificial intelligence and machine learning, Atomic AI deivers, on average, four-times more Facebook conversions, three-times increased engagement and double the number of pageviews.

Using insights gained from analyzing over two million pieces of writing that are vetted across the platform every day, coupled with client-specific content, Atomic AI does everything from examining whether language is too sophisticated for a particular audience to scheduling social media posts at the optimal time to support maximum visibility. It also includes a writing and editing platform that provides real-time feedback as content is being written. In addition, Atomic AI utilizes engagement data from clients' analytics platforms to gather intelligence and formulate predictive reports on topics, publishing times and distribution channels. Combined, these features allow content marketers to tailor their content directly to their specific audience's readability level, with the end result of increased user engagement.

Atomic AI is now available to enterprises of varying sizes, and can be accessed via a mobile app, Google add-on, WordPress plugin and extensions for Google Chrome, Facebook, Twitter and LinkedIn. Additional environments are in development.

To learn more or to request a demo, visit atomicreach.com.

About Atomic Reach

Founded by Bradley Silver, Atomic Reach is dedicated to delivering scientifically-driven products that solve the problem of creating relevant, interesting content that consistently drives audience engagement. Atomic Reach's newest product, Atomic AI, is built on artificial intelligence and applies mathematics, linguistic analysis and machine learning technology to measure the impact of language on marketing communications. As "the most advanced readability engine in the world," it allows brand marketing, communications and public relations professionals to write compelling content for social media, blogs, newsletters, ebooks and whitepapers.

SOURCE Atomic Reach

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