[January 17, 2017]

Celerant Technology Debuts New eForm 4473 and Smartwaiver Integrations, ID Card Printing and Digital Marketing Services

Innovative retail technology solution provider Celerant Technology unveiled new software and service offerings at the The National Shooting Sports Foundation's SHOT Show. These new offerings were developed to complement Celerant's retail software and E-Commerce platform - helping firearm merchants increase revenue and ease compliance with federal, state and local regulations.

In addition to Celerant's Electronic A&D and compliance management software, its new partnerships with iTouch and Smartwaiver now bring electronic 4473 and digital waiver management to its clients. These technologies digitize forms that are required by law, reducing mistakes and enabling simple search and retrieval of any document on demand. Digital document security enhancements from iTouch include driver license scanning to populate e4473 forms and redundant serial number verification; Smartwaiver allows firearm dealers to create custom waivers and enable customers to sign digital waivers, tracking the waiver within the client record within Celerant.

Membership ID card printing is now integrated into Celerant Command and Stratus Retail management platforms. This allows retailers to easily take a photograph using a web camera, print on PVC cards and create an ID card within minutes, and couple IDs directly with customer purchases and service records. ID cards enhance the customer experience by streamlining activities like reward clubs, firing range reservations and class scheduling.

Powerful new marketing email automation functionality from Celerant integrates seamlessly into its retail management platform, giving firearm dealers unprecedented ability to segment customer bases and launch highly personalized, relevant email marketing campaigns. By tapping directly into Celerant's omnichanel retail platform, every consumer action (i.e., pageviews, cart abandonment, new order shipment and arrival, product reviews) can be used to trigger effective marketing communications and offers. Celerant clients may run their own campaigns or opt to take advantage of Celerant's full-service marketing automation team.

Search engine optimization services available from Celerant give retailers access to an expert team of professionals that develop, execute and continually iterate all necessary activities to increase page rankings for relevant keywords that generate web traffic and conversions. Celerant leverages in-depth knowledge of what drives firearm information seeking and purchasing behaviors derived from its vast database of traffic and purchasing history to keep retailers at the top of search results and respond dynamically to changes in search engine algorithms.

"Firearms retail is a unique business and Celerant has a long history of leadership in developing solutions customized to solving the complex needs of regulatory compliance and inventory management," said Ian Goldman, CEO of Celerant Technology. "The consumer environment for these products is just as unique and we are pleased to offer ongoing marketing services that help retailers effectively respond to changing market expectations and drive sales by serving consumers how and where they want to buy."

All of Celerant Technology's newly announced functionalities and services are on display at the SHOT Show (Booth #3003) held at the Sands Expo Center in Las Vegas. Celerant.com/SHOT

About Celerant Technology
Celerant Technology is a retail technology provider offering unparalleled and seamless multi-channel integration to retailers across all industries. Since 1999, Celerant has consistently accelerated business growth and efficiency through unique innovations such as: POS, inventory management, advanced analytics, integrated E-Commerce, mobile applications and back office - to name a few. With an open and collaborative environment, the company focuses on each retailer's specific integration needs to form genuine, enduring partnerships. Celerant supports firearms merchants with a suite of functionality developed to address the industry's unique needs such as: Electronic 4473 and Smartwaiver integrations, electronic A&D book, range management vendor integrations, Gunbroker.com integration, A multifaceted award winning company, Celerant prides itself in the quality of its products, the capacity of its service, and remains the true multi-channel software provider. Celerant Technology is a preferred software vendor of National Shooting Sports Foundation (NSSF) and National Rifle Association (NRA).

View source version on businesswire.com: http://www.businesswire.com/news/home/20170117005110/en/

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