[February 09, 2017] |
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TechTarget Expands Priority Engine Coverage to Deliver Purchase Intent Insight to Asia Pacific-focused B2B Tech Marketing and Sales Teams
Purchase intent-driven marketing and sales services company TechTarget, Inc.
(Nasdaq: TTGT) today announced that its Priority
Engine platform now supports APAC-focused marketing and sales teams.
The data and marketing analytics offering ranks accounts based on their
purchase behavior around specific enterprise technologies and delivers
precise contact information on prospects actively researching enterprise
technology purchases across TechTarget's extensive network of more than
140 technology-specific editorial sites. New data subscriptions are now
available for ASEAN countries, Australia, New Zealand and India that
offer dramatic effectiveness benefits for account-based marketing (ABM),
broad-based demand generation and related sales and marketing efforts to
global and regional B2B technology vendors alike.
"This new release of Priority Engine gives APAC-focused marketers,
whether they are in-region or centralized, a new source of high quality
contact insight at a great cost-per-contact together with the real
data-driven insight at the account level that successful ABM efforts
require," said Bill Crowley, TechTarget senior vice president,
international. "The offering is achieving remarkable success with our
North American and EMEA-focused marketers, so we are especially glad to
now get this into the hands of APAC-focused teams."
The newly expanded Priority Engine platform helps B2B technology
marketing and sales teams focused on the ASEAN, ANZ or India markets to:
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Build more robust prospect databases for online marketing and sales
rep territory development - Prority Engine prospect names and
purchase intent data can be delivered un-filtered or easily customized
in support of specific tactical initiatives.
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Drive more intelligent and effective ABM efforts - Priority Engine
ranks any account list from any source based on specific research
activity around explicit, highly targeted technologies and then
delivers a high volume of active prospects at those accounts to help
both marketing and sales in ABM campaigns
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Improve online marketing results - Priority Engine
contacts have taken actions recently on client-identified topics and
are delivered in large volumes enabling B2B tech companies to achieve
much better conversion results in email marketing, online banner
targeting and other online initiatives.
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Achieve better results with minimal hassle - Priority Engine does not
require any software installation and integrates its data directly
into CRM and marketing automation systems. Likewise, it can accept
account and contact data for behavioral enrichment from any source.
"ASEAN, ANZ and APAC focused marketers will see a difference in results
because Priority Engine purchase intent insight is drawn specifically
from user-generated, online activity within the region across
TechTarget's network of more than 140 highly targeted technology
specific websites," said Jon Panker, vice president, APAC, TechTarget.
"The data is rigorously scrubbed and organized into the highly sought
niche technology segments most useful for B2B tech companies."
To learn more about Priority Engine, view
this short video or contact [email protected].
About TechTarget
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies' information technology needs. By
understanding these buyers' content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Beijing, Boston, London, Munich, Paris, San
Francisco, Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter (News - Alert) @TechTarget.
(C) 2017 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks and Priority Engine is a
trademark of TechTarget. All other trademarks are the property of their
respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170209006310/en/
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