[February 10, 2017] |
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IZEA Announces ContentAmp: Programmatic Content Amplification Through Social Media Influencers
IZEA,
Inc. (NASDAQ: IZEA),
operator of IZEAx®, the premier technology platform that connects
marketers with influential content creators, has announced ContentAmp®
at IZEAFest 2017.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170210005041/en/
IZEA Announces ContentAmp: Programmatic Content Amplification Through Social Media Influencers (Photo: Business Wire)
The new self-service offering combines content amplification with
performance-based influencer marketing. ContentAmp allows publishers and
other content marketers to distribute their text and video content
through social media influencers on a cost-per-click basis.
"Publishers and content marketers are currently limited in their ability
to utilize influencers in the promotion of owned content," said Ted
Murphy, Chairman and CEO of IZEA. "The economics and lack of technology
automation have historically made amplification cost-prohibitive and
difficult to manage. With ContentAmp, we have created a completely new
influencer markting workflow from the ground up, taking into account
the needs of both the content marketer and the influencer. The result is
a performance-based solution that automates the process of amplifying
content for marketers and streamlines the process for influencers.
ContentAmp delivers measurable results for our buyers and a brand new
revenue stream for our sellers."
Marketers are able to target potential influencers on Twitter and
Facebook (News - Alert) based on their interests and size of audience. Influencers are
presented content that may be of interest and have the ability to choose
the content they feel is relevant to them and their audience.
Murphy continued: "In a world of click bait and fake news, this manual
curation by influencers is an important part of our process. We don't
automatically push content. Instead, we let the influencers screen for
quality and relevance to their audience." This process is in addition to
the review and curation by IZEA of feeds submitted to the platform by
publishers.
ContentAmp uses cost-per-click model to measure and pay for engagement
on sponsored posts. Marketers are able to set an individual budget for
each piece of content they would like to amplify. ContentAmp can fully
automate content promotion through the utilization of an RSS feed. It
supports long form text content, as well as online videos, such as those
found on YouTube (News - Alert). The system will programmatically ingest content and
distribute promotion opportunities to influencers. The results are
provided to marketers in real-time through a newly redesigned tracking
pipeline integrated with Pixalate, a leader in click fraud detection.
ContentAmp replaces IZEA's previous self-service offering through IZEAx
and is available without monthly licensing fees. The full-featured IZEAx
platform for influencer and content marketing remains available under
license to IZEA partners who need a more robust workflow solution.
About IZEA
IZEA operates IZEAx, the premier technology platform that connects
marketers with influential content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA creators range from leading
bloggers and social media personalities, to A-list celebrities and
professional journalists. Creators are compensated for developing and
distributing text, videos, photos and status updates through social
media. Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors,
competitive conditions in the content and social sponsorship segment in
which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this respect will in fact occur.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170210005041/en/
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