[February 15, 2017] |
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F5 Networks Launches Global Brand Campaign: We Make Apps Go
F5
Networks (NASDAQ: FFIV) today launched a global brand campaign
across an array of channels. The "We Make Apps Go: Faster. Smarter.
Safer." campaign takes a content-first approach to reach C-level
technology decision makers globally. The campaign's content was created
to be thought-provoking, while driving engagement and consideration of
the complex benefits and risks inherent in digital transformation. This
effort represents a strategic shift for F5, which historically has
marketed more toward technical audiences and specifically, network
architects.
"With most of today's businesses in the midst of a technology-driven
transformation, one thing remains constant: reliance on applications to
operate their businesses and meet customer demands," said Ben Gibson (News - Alert),
Chief Marketing Officer of F5. "The goal of the We Make Apps Go campaign
is to break category conventions, both visually and verbally, to reach
C-level IT with fresh content-at the right altitude-that will educate,
entertain, and inspire."
WeMakeAppsGo.com launched with a wealth of content focused on apps and
the business of making them faster, smarter, and safer. The content hub
is supported by a multi-million dollar budget consisting of paid online
media and content marketing syndication across major business publishers
and networks. In addition, the campaign will feature print advertising,
out-of-home advertising at events throughout the year, and social media
marketing on LinkedIn (News - Alert) and Twitter. Among other locations, F5 targeted
media buys in Singapore's heavily trafficked Changi Airport and in San
Francisco during RSA (News - Alert) 2017, one of the largest information security
events in the world. While the campaign is driven from the company's
Seattle headquarters, content and execution will be localized in key
markets around the world.
The strategy, creative and media planning and buying for the campaign
were driven by Seattle-based agency POP.
"We Make Apps Go delivers cotent that fosters deep engagement with F5's
C-suite customers," said David Hayes, client partner at POP. "With the
campaign's content taking many forms, including articles, videos,
infographics, podcasts, to name a few, materials are ready to help
rather than sell; ready to teach rather than preach; and ready to
perform rather than promise."
To learn more about how F5 is making apps go faster, smarter, and safer,
visit: www.WeMakeAppsGo.com
About F5
F5 (NASDAQ:
FFIV) makes apps go faster, smarter, and safer for the world's
largest businesses, service providers, governments, and consumer brands.
F5 delivers cloud and security solutions that enable organizations to
embrace the application infrastructure they choose without sacrificing
speed and control. For more information, go to f5.com.
You can also follow @f5networks on
Twitter (News - Alert) or visit us on LinkedIn and Facebook for
more information about F5, its partners, and technologies.
F5, We Make Apps Go, and We Make Apps Go: Faster. Smarter. Safer. are
trademarks or service marks of F5 Networks, Inc., in the U.S. and other
countries. All other product and company names herein may be trademarks
of their respective owners.
About POP
POP
is an agency that makes things happen by relentlessly identifying and
ruthlessly evaluating emerging trends and technologies. Our obsession
with quality and craft, aesthetics and engineering, and a collaborative,
consultative approach, has enabled our work to make a lasting impact on
our clients' businesses. Headquartered in Seattle, with an office in San
José, Costa Rica, POP's clients include Starbucks, Pokémon, Target,
Microsoft (News - Alert) and Major League Soccer. For more information, visit: www.wearepop.com.
This press release may contain forward looking statements relating to
future events or future financial performance that involve risks and
uncertainties. Such statements can be identified by terminology such as
"may," "will," "should," "expects," "plans," "anticipates," "believes,"
"estimates," "predicts," "potential," or "continue," or the negative of
such terms or comparable terms. These statements are only predictions
and actual results could differ materially from those anticipated in
these statements based upon a number of factors including those
identified in the company's filings with the SEC.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170215005155/en/
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