[February 21, 2017] |
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Jackson Honored for Innovative and Creative Marketing and Communications Content in 2016
Jackson
National Life Insurance Company® (Jackson®), a
leading provider of retirement products, and its affiliates announced 64
marketing and communications awards from industry associations
throughout 2016 for vision and originality in content marketing, graphic
design and digital strategy.
"Droves of baby boomers are now reaching a new life stage. It has been
more important than ever that Jackson's digital, print and content
marketing materials give advisors the resources to provide their clients
with the education and confidence to make appropriate investing
decisions to fund their financial futures," said Emilio Pardo, senior
vice president and chief marketing and communications officer for
Jackson.
Jackson and its affiliates earned a total of 64 awards across six
different industry associations, including:
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Two "Grand Awards" and seven "Awards of Excellence" at the Awards for
Publication Excellence (APEX);
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Nine "Awards of Excellence" and 27 "Awards of Distinction" at the 22nd
Annual Communicator Awards
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Four bronze Telly Awards;
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One "Best in Show," eight "Awards of Excellence" and one "Honorable
Mention" from the Insurance and Financial Communicators Association
(IFCA);
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Three "Awards of Excellence" and one "Best of Show" at the 58th
Annual Insurance Marketing; Communications Association (IMCA) Awards;
and
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One Content Marketing Institute Award.
"By understanding all aspects of the retirement space, we were able to
create materials that help advisors communicate with clients from
various backgrounds and levels of financial acumen," said Dan
Starishevsky, senior vice president of marketing for Jackson National
Life Distributors LLC, the sales and marketing arm of Jackson. "Jackson
believes that financial advice is critical to a successful retirement
plan and we are proud to have developed content that is creative and
relevant to both advisors and investors."
Highlights of the material recognized include:
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Jackson's digital piece on Social Security, entitled "What's My
Year?", which received an APEX "Grand Award." Available on the Jackson
Retirement HUB® app for iPad®, this article
helps advisors provide updated, straightforward guidance to help their
clients make the most of their Social Security benefits.
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Jackson's Center
for Financial Insight took home Jackson's first-ever award from
the Content Marketing Institute for Best Digital Feature: Finding
(Or Re-Discovering) Your Investing Confidence, which provides
insight into why consumers may develop fear around investment and
retirement planning, and lays out steps to help build confidence and
understanding. The Center also received 26 additional awards and
recognitions for its content and design.
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One of the nine Communicator Awards of Excellence received by the
company was for the Jackson Capabilities Brochure, a versatile "intro
to Jackson" piece to help advisors connect with Jackson's unique
resources, such as the Seminar Support Unit and the Portfolio
Construction Tool.
About Jackson National Life Insurance Company
Jackson is a leading provider of retirement products for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed
for tax-efficient accumulation and distribution of retirement income for
retail customers, and fixed income products for institutional investors.
Jackson subsidiaries and affiliates provide specialized asset management
and retail brokerage services. With $230.4 billion in IFRS assets*,
Jackson prides itself on product innovation, sound corporate risk
management practices and strategic technology initiatives. Focused on
thought leadership and education, the company develops proprietary
research, industry insights and financial representative training on
retirement planning and alternative investment strategies. Jackson is
also dedicated to corporate social responsibility and supports charities
focused on helping children and seniors in the communities where its
employees live and work. For more information, visit www.jackson.com.
*Jackson has $230.4 billion in total IFRS assets and $216.5 billion
in IFRS policy liabilities set aside to pay primarily future policyowner
benefits (as of June 30, 2016). International Financial Reporting
Standards (IFRS) is a principles-based set of international accounting
standards for reporting financial information. IFRS is issued by the
International Accounting Standards Board in an effort to increase global
comparability of financial statements and results. IFRS is used by
Jackson's parent company.
Jackson National Life Insurance Company is an indirect subsidiary of
Prudential plc, a company incorporated in England and Wales. Prudential
plc and its affiliated companies constitute one of the world's leading
financial services groups. It provides insurance and financial services
through its subsidiaries and affiliates throughout the world. It has
been in existence for over 165 years and has $751.7 billion in assets
under management (as of June 30, 2016). Prudential plc is not affiliated
in any manner with Prudential Financial, Inc., a company whose principal
place of business is in the United States of America.
The North American Business Unit of Prudential plc includes Jackson, its
subsidiaries Jackson National Life Distributors LLC (JNLD) and Jackson
National Asset Management, LLC® (JNAM) and its U.S.
affiliates National Planning Holdings®, Inc. (NPH) and PPM (News - Alert)
America, Inc. (PPMA).
Jackson® is the marketing name for Jackson National Life
Insurance Company® (Home Office: Lansing, Michigan) and
Jackson National Life Insurance Company of New York® (Home Office:
Purchase New York).
This press release may contain certain statements that constitute
"forward-looking statements." Forward-looking statements include
statements concerning plans, objectives, goals, strategies, future
events or performance, and underlying assumptions and other statements
which are other than statements of historical facts. However, as with
any projection or forecast, forward-looking statements are inherently
susceptible to a number of risks and uncertainties and actual results
and events could differ materially from those currently being
anticipated as reflected in such forward-looking statements. There can
be no assurance that management's expectations, beliefs or projections
will result or be achieved or accomplished. Any forward-looking
statements reflect Jackson's views and assumptions as of the date of
this press release and Jackson disclaims any obligation to update
forward-looking information.
PR2592 02/17
View source version on businesswire.com: http://www.businesswire.com/news/home/20170221006106/en/
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