[February 24, 2017] |
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3Cinteractive Joins Early Access Program from Google for RCS Business Messaging and Will Showcase at 2017 Mobile World Congress
3Cinteractive Corp. (3C), a leading mobile marketing services provider,
announced today its participation in the Early
Access Program from Google for RCS business messaging. This
initiative is focused on the upgrade of SMS for Android (News - Alert) users to RCS
(Rich Communications Services), a new standard that enhances the carrier
messaging experience across devices and networks. This new service will
allow businesses to send more useful, detailed and actionable messages
through features such as rich cards, suggested actions and replies, as
well as enhanced analytics.
Businesses across the globe today utilize SMS as a way to communicate
with their customers. However, the existing SMS experience is limited to
plain text. By moving to an RCS platform, businesses will be able to
enhance the messaging experience for its customers to include rich,
"app-like" experiences that reduce friction in CRM and commerce
processes. As an example, consider a restaurant that will text a
reservation confirmation to its guests and include an interactive
display of itsmenu or wine list, with videos from the chef or sommelier
- all embedded in the message on the smartphone device.
Last summer, 3C announced its partnership with the GSMA (News - Alert) to develop
enterprise messaging guidelines for this next-generation of
communication. RCS messaging, currently being deployed by major carriers
globally, will greatly enhance the capabilities businesses have to drive
engagement through the messaging channel and will redefine consumers'
expectations of how they interact with their favorite brands.
"This evolution to RCS is essential as we are quickly becoming a society
of messaging-first communication," said Steve Murphy, Chief Information
Officer at 3C. "RCS will enable everything from chat to conversational
commerce, which will be fundamental aspects of how consumers communicate
with one another, as well as how brands communicate with their
customers."
Next week, 3C will be on hand at Mobile World Congress (News - Alert) in Barcelona,
Spain to demonstrate this new technology with brand client, Walgreens.
For anyone attending Mobile World Congress who would like to learn more
about RCS, contact
3C here to set up a session in Barcelona.
About 3C
Driven by a team with dynamic technical and strategic expertise, 3C
empowers leading brands and retailers to develop deeper, more valuable
relationships with their customers. Through its mobile marketing
services, 3C extends the connection between customers and brands,
driving increased loyalty, brand awareness, and results.
3C is headquartered in Boca Raton, FL, and is a member of the GSMA, CTIA (News - Alert)
and Mobile Marketing Association. To learn more, visit www.3C.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170224005620/en/
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