[March 07, 2017] |
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Terminus Releases Account-Based Marketing Orchestration Platform for B2B Marketers
Terminus,
the leading account-based marketing (ABM) platform, is proud to announce
the launch of its orchestration and measurement tools for B2B marketers.
This new suite of features empowers B2B marketing and sales teams with
enhanced capabilities to target, execute, measure and optimize ABM
campaigns at scale.
"Orchestration is the next evolution of B2B marketing technology," said
Bryan Brown, Chief Product Officer for Terminus. "In 2016, everyone in
the industry was talking about account-based marketing. Now it's time to
productize the challenge of how to engage best-fit accounts and clearly
demonstrate ROI of the marketing team's efforts to increase pipeline for
sales."
At its core, account-based
marketing is a focused approach to B2B marketing in which marketing
and sales (or smarketing) teams engage all key decision-makers at
best-fit target accounts to turn them into customers. The
Terminus ABM platform solves this challenge by allowing marketers to
orchestrate cohesive and highly targeted campaigns while delivering key
metrics to optimize the impact of these account-based tactics.
"We want to give B2B marketers the tools they need to execute and scale
highly effective account-based marketing campaigns and become ABM
superheroes," said Sangram Vajre, Co-Founder and CMO of Terminus and
author of Account-Based
Marketing for Dummies. "Fast-growing B2B organizations
use Terminus as a foundational element of their ABM
technology stack. In developing our orchestration tool, we garnered
feedback from the best and brightest ABM practitioners to make Terminus
even more effective at targeting and engaging best-fit accounts to
accelerate revenue growth."
Features of the Terminus ABM platform additions include:
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Account-Based Marketing Orchestration - Allows marketers to
easily develop automated, multifaceted campaigns for demand
generation, sales pipeline and customer marketing. Marketers can
orchestrate tactics for different buying stages, personas, accounts or
other criteria within each campaign.
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Account-Based Progression Tracking - Provides insight into
marketing's influence on generating new opportunities, progressing
accounts further down the funnel, and closing revenue instead of
simply generating leads. With insight into the key ABM metrics at the
campaign, tactic or individual account level, it allows for
closed-loop ROI calculations as well as real-time optimization during
a campaign.
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Account-Based Web Analytics - Delivers better insight into
account engagement, going beyond lead acquisition and scoring. When
new accounts visit your website, web analytics capture this new
contact, making it a "known" account. Reporting is available for
account data for pages visited, sessions, and time on site from
individuals at target companies. In addition to seeing visits from
target accounts, it surfaces new accounts showing web engagement,
which can then be added to Terminus campaigns.
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Smarketing Report - Marketers receive a weekly report on
account engagement with insights on progression to a new stage of the
buyer's journey. Providing rich information to review and plan for
account engagement, it brings marketing and sales together to
cohesively drive revenue.
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New Account Matching Data Algorithm - Builds upon Terminus'
advanced digital targeting capabilities to allow marketers to engage
more key decision-makers and influencers at target accounts than any
other solution available. Utilizing machine learning, it provides
industry-leading company match rates with individual cookie records
combined with proprietary data to identify individuals at target
accounts across their work and personal devices.
"The Terminus product enhancements are an exciting evolution of the
platform we consider vital for driving efficient and effective ABM
programs. These unique features are spot-on with our needs to generate
demand in best-fit accounts," said Peter Herbert, Vice President of
Marketing at VersionOne.
"Marketers need the ability to orchestrate relevant and personalized
messages in the context of the buyer's journey as we engage accounts
throughout the funnel. With tools such as visitor tracking and account
progression reporting, Terminus will help us demonstrate the significant
impact of our ABM efforts."
The Terminus product upgrade is being rolled out to customers throughout
Q1. To learn more about Terminus, visit Terminus.com
and sign
up for our product overview webinar here.
About Terminus
Founded in 2014, Terminus is the leading account-based marketing
platform that enables B2B marketers to target accounts, engage
decision-makers, and accelerate marketing and sales pipeline velocity at
scale. Companies such as Salesforce, Domo, Vidyard, and Rosetta Stone
use Terminus as a foundational platform for ABM. Terminus was named #1
Best Place to Work by the Atlanta Business Chronicle in 2016. Learn more
by visiting Terminus.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170307005547/en/
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