[April 04, 2017] |
|
Act-On Deepens the Impact of B2B Marketing Automation in Canada
Act-On
Software, the leading provider of adaptive marketing automation for
fast-growing businesses, today announced recent customer wins across
Canada, as IBEX
Payroll, Iotum
(makers of FreeConference.com)
and Magentrix
joined the hundreds of other businesses in the country that have made
Act-On not just their marketing command center, but also their trusted
advisor on the new communication landscape under Canada's Anti-Spam
Legislation (CASL).
Act-On's traction in Canada reflects the growing demand for marketing
automation in the country and the marketing support Canadian businesses
need to grow their brands locally. In 2016 alone, Act-On's customer base
in the region grew by 96 percent, while in-country revenues increased
more than 2.5x.
Canadian marketers and businesses marketing to Canadian consumers
benefit not only from the core technology Act-On offers, but also the
support and services Act-On provides its clients to ensure they remain
CASL-compliant marketers.
Act-On has made it easy and simple for marketers to stay CASL-compliant
by using:
1. Unsubscribe features, opt-in/out tracking, and communication
permission preferences for list maintenance and hygiene.
2. Adaptive Forms™ to inform new subscribers what they are
signing up for and obtain express consent to communicate.
3. Adaptive Segmentation™ to ensure any contact not opted in be
excluded from communications by automatically adding the segment to a
suppression list.
4. List management capabilities to identify and pull accounts not
opted-in into separate lists for accountbased retargeting outside of
the inbox.
"As businesses prepare for the full enforcement of CASL on July 1, 2017,
it's more important than ever for marketers to understand their
obligations under the legislation and ensure they have the full consent
and unequivocal opt-ins from potential buyers," said David Fowler, Head
of Privacy & Compliance at Act-On Software. "Act-On understands this
concern, and continues to take steps to uphold only the highest possible
standards for international compliance, data privacy and accessibility,
and communication."
The company has already earned a TRUSTe Certification for its commitment
to digital compliance. Additionally, Act-On received an EU-U.S. Privacy
Shield Certification from the U.S. Department of Commerce and European
Commission, and has prioritized CASL compliance in its product and
beyond, regularly educating marketers on their responsibilities under
CASL since the law was passed in 2014.
Interested in learning more about how Act-On Marketing Automation
supports CASL-compliant engagement?
Concludes Fowler, "Trust and transparency are at the core of what we do.
We're in the business of helping other companies maximize value and
cultivate lasting relationships, so it's only right we commit just as
much to our own customer relationships, and provide our Canadian clients
the support and stewardship they need to successfully navigate the CASL
landscape."
About Act-On Software
Act-On Software is a marketing automation provider responsible for
delivering innovation that enables marketers to create Adaptive
Journeys™ using customer behaviors, preferences, and data to
intelligently guide the engagement strategy. Act-On is the only
integrated workspace that powers the customer experience from
end-to-end, from brand awareness and demand generation, to retention and
loyalty. With Act-On, marketers can drive better business outcomes and
see higher customer lifetime value. Act-On is squarely focused on the
success of its customers and offers consultant-level quality with
everyday customer support. Act-On has been recognized for its superior
product and rapid business growth by Deloitte (News - Alert), Forbes, and Inc.
Magazine. For more information, visit Act-On
Software.
Converse with us on Twitter,
circle us on Google+,
and get to know our company on LinkedIn
and Facebook.
For marketing best practices and tips, read our Marketing Action blog.
Use #ActOnSW to join the social conversation.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170404005511/en/
[ Back To Homepage ]
|