[May 10, 2017] |
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PAN Communications Healthcare Portfolio Sees Significant Growth in First Quarter of 2017
PAN
Communications, an integrated marketing and PR agency for the B2B
technology and healthcare industries, announced that two new healthcare
clients have joined the firm's growing portfolio of innovative and
disruptive brands in the digital health market. The new clients join an
already impressive client portfolio pushing the firm deeper into the
digital health arena and broadening the scope of its content marketing
and PR expertise. The agency is already widely recognized for its
knowledge and experience pertaining to healthcare IT, pharma,
diagnostics and digital health products and services.
"This is a very exciting time in healthcare, specifically within the
digital health segment of the overall market," said Dan Martin, VP of
Client Relations at PAN. "We are witnessing new and creative ideas
changing the way people engage with their healthcare, innovating how
providers deliver care and supporting the way health plans and providers
interact with consumers-all against a shifting political backdrop."
Joining some of PAN's existing clients in the healthcare practice, such
as Maestro Health, Biocodex and Quanterix, the newest client partners
include:
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Alegeus - leading consumer healthcare funding platform that
empowers consumers to optimize their healthcare spending & maximize
their healthcare savings.
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Health Dialog - a leading provider of population health
management solutions that works with the nation's largest health
plans, employers and providers to improve the health and wellness of
their members, employees, patients and customers while reducing costs
and improving performance in key quality measures.
PAN continues to strengthen its position as a go-to agency of record for
healthcare brands by investing in extensive integrated marketing and PR
capabilities. The firm leads the way in terms of telling clients'
stories in the context of healthcare reform, patient safety and
engagement, as well as new product and technological innovation in
clinical research and studies. The firm plans to tackle the industry's
digital transformation through an array of services that create bold
campaigns and seamless experiences for each customer.
The digital health market is expected to grow to $379 billion by 2024.
Specific segments of this growth include the wearable market ($41
billion by 2020) and the patient engagement market ($34.5 billion by
2023). Given these robust valuations across various healthcare segments,
brands must be prepared to capitalize on their growth potential and
seize addressable market with a single-agency partner model that
encompasses social media, PR, digital, and inbound marketing. PAN is
uniquely positioned to design and execute integrated content campaigns
that enable emerging-market companies and established brands to stand
out, reach key influencer networks and increase their awareness among
stakeholders in this growing digital age.
"We continue to stay ahead of the disruption taking place by
advancing a broader suite of integrated content marketing and PR
offerings, which is helping healthcare clients achieve their business
objectives in this highly competitive and ever-changing landscape,"
continued Martin. "We are thrilled to welcome these top client partners
to PAN's roster, as well as a wave of talented and experienced PR
practitioners who are dedicated and passionate about healthcare."
About PAN PAN
Communications is an integrated
marketing and PR agency servicing B2B and healthcare technology
brands. With offices in Boston, San Francisco, Orlando and New York, PAN
delivers insight-driven, measurable public relations programs for
leading and emerging brands nationally and globally, such as SAP (News - Alert),
MediaMath, BlueCoat, Maestro Health and Fuze. The firm provides today's
modern marketers with communications, influencer relations, social media
and digital services that build brand equity and drive business results.
For more information visit our website at www.pancommunications.com,
follow us on Twitter (News - Alert) (@PANcomm)
or call 617.502.4300.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170510005527/en/
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