[May 15, 2017] |
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New Herefish and Bullhorn Research Finds Proactively Engaging Candidates Could Help Combat the Talent Shortage
Herefish,
the company that helps deliver the ROI on candidate engagement, and Bullhorn®,
the cloud computing company that helps staffing and recruiting
organizations transform their businesses, have released new research
about how staffing and recruiting firms proactively engage their
candidates amid today's talent shortage. Unlocking their competitive
advantage of candidate relationships, staffing and recruiting firms that
proactively engage their candidates are 63 percent more likely to have
their applicant tracking system (ATS) be their top source of hire over
outside sources.
According to the research from 500 staffing and recruiting firms across
various industries and skillsets, most companies rely heavily on outside
sources such as job boards and LinkedIn (News - Alert) because they provide steady
flows of candidates actively seeking jobs. However, candidate
relationships are more important than active searches. Eighty percent of
firms acknowledged that proactively engaging their candidates is
valuable to their overall business, and 83 percent of respondents
believed their ATS data is valuable.
"Finding enough qualified talent is the number one problem facing
recruiters and employers," said Jason Heilman, co-founder of Herefish, a
Bullhorn Marketplace partner.
"By proactively engaging with their talent pool, staffing and recruiting
firms have an opportunity to leverage their own databases to identify
the top talent in their markets. Strengthening candidate relationships
helps firms create a competitive advantage in the global fight for
talent. In the current candidate climate, firms can't just search their
databases for long-forgotten candidates and expect to hire them.
Regularly nurturing these candidates not only keeps relationships warm,
but also alerts recruiters for when they might be ready for a new
opportunity."
When asked about the methods used to proactively engage candidates, 59
percent of respondents said email is the most effective communication
channel, but only 32 percent of firms said they regularly send emails.
Eighty-four percent of respondents admitted that email marketing to
candidates would be valuable.
The research also suggested that many staffing and recruiting firms
aren't proactively engaging with candidates in their databases because
marketing departments typically manage this type of proactive
communication.
Only 44 percent of firms reported that they have a full-time marketer or
marketing department and 14 percent don't market at all. When there
isn't a full-time staff marketer, the marketing functions fall on busy
executives (38 percent), operational employees (21 percent), recruiters
and salespeople (19 percent), and outsourced resources (8 percent).
Companies with a marketer are 86 percent more likely to regularly send
emails and 42 percent more likely to have a formal referral program in
place, providing more opportunities to deepen candidate relationships.
The research also supplemented one of the findings about leveraging
existing candidate databases that Bullhorn reported in its recent "2017
North American Staffing & Recruiting Trends Report: Above and Beyond
Business as Usual." Sixty-six percent of North American staffing and
recruiting firms said they make more than 25 percent of their total
placements from candidates already in their ATS and 38 percent of firms
fill more than 50 percent of positions from candidates in their ATS.
For more information about the research, please visit http://ow.ly/KFDx30aZcuy
and
http://ow.ly/Izh230b1gks.
About Herefish Herefish gives recruiting and staffing firms
the tools to automate, measure, and consistently engage with contacts
and candidates in their database, leading to better hires and better
relationships. An industry leader, started by recruiting software
veterans, Herefish serves as a technology and strategic partner to
medium and enterprise staffing firms, helping to increase ROI and
complement other recruiting marketing efforts. To learn more, visit https://herefish.com
or follow @herefish_ on Twitter.
About Bullhorn Bullhorn is the global leader in CRM and
operations software for the staffing industry. More than 7,000 staffing
companies rely on Bullhorn's cloud-based platform to drive sales, build
relationships, and power their recruitment processes from end to end.
Headquartered in Boston, with offices around the world, Bullhorn employs
more than 600 people globally. The company is founder-led and backed by
Vista Equity Partners. To learn more, visit www.bullhorn.com
or follow @Bullhorn on Twitter.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170515005059/en/
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