TMCNet: Evergage Adds Extensive Firmographic Data to Supercharge B2B Companies' Personalization and ABM Strategies

[May 16, 2017]

Evergage Adds Extensive Firmographic Data to Supercharge B2B Companies' Personalization and ABM Strategies

SOMERVILLE, Mass. and LAS VEGAS, May 16, 2017 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced the incorporation of more rich firmographic data to help B2B companies drive and improve their personalization and account-based marketing (ABM) initiatives. Included within the newly enhanced Evergage B2B Detect – which enables B2B marketers to deploy relevant experiences to high-value web visitors at the account level – numerous organizational attribute data come at no additional charge to customers. Evergage will demonstrate the power of B2B Detect at the SiriusDecisions Summit – where more than 3,000 attendees will converge to discuss B2B marketing and product innovation – May 16-19, in Las Vegas (booth 719).

Evergage, Inc.

Introduced two years ago, Evergage B2B Detect, to date, has empowered marketers to deliver personalized content, messages and experiences in real time, based on a visitor's industry, company name and geography. Now automatically pulling in firmographic data from more than 35 million companies, the solution can:

  • Trigger personalized experiences based on a deep understanding of each visitor's organization – including number of employees, revenue, technologies in use and more.
  • Put the most relevant content and messaging in front of key prospects immediately – while improving engagement with specific accounts and industry segments.
  • Provide valuable insights on anonymous website traffic – enabling B2B marketers to better understand the nature and composition of their visitor base.

Additionally, as part of this enhancement, Evergage has updated its nified customer profile (UCP) to include extensive account-level details. Providing marketers with a holistic view of each individual visitor and his/her company – including all digital interactions with their brand – the updated account view of the UCP now automatically includes each company's logo, description, revenue, number of employees, contact information, social media links and more.

"According to our most recent SiriusDecisions data in our ABM command center, investment in ABM is expected to be strong again in the next 12 months, with more than 60 percent of respondents stating that their future ABM spend will be greater or significantly greater than last year," said Bob Peterson, senior research director of account-based marketing at SiriusDecisions. "We're seeing investment in many technology areas, including predictive analytics, web personalization and account-based advertising, among others. Sellers must find ways to deliver customized experiences to the right accounts in order to optimize their results."

Andy Zimmerman, Evergage CMO, said: "Other companies charge a premium to use firmographic data, but we believe that high-impact personalization shouldn't be cost-prohibitive. Evergage gives B2B companies everything they need for analyzing their anonymous traffic and delivering powerful personalization – including the ability to segment and tailor experiences for target accounts and industries. With our machine-learning algorithms, marketers can also personalize at the 1:1 level – delivering unique experiences based on each person's in-the-moment interests, actions and intent. No other solution provides these comprehensive capabilities for delivering spot-on, maximally relevant, real-time experiences."

SiriusDecisions: ABM Success Webinar
Zimmerman, Peterson and Gil Canare, senior research director of demand creation strategies at SiriusDecisions, will team up to deliver a webinar on Wednesday, May 31 at 1 p.m. ET. Titled "Transforming your Business with Personalization and ABM," the webinar will explore:

  • The key elements of an ABM strategy and adoption trends
  • How ABM and personalization fit into the demand spectrum
  • What the "technology stack" looks like to enable an ABM program
  • Examples of companies employing account- and industry-based personalization

To register for the free webinar, please visit http://bit.ly/Evergage-ABM-webinar. For more information about Evergage B2B Detect, please see http://www.evergage.com/modules/b2b-detect/.

About Evergage
Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, "in the moment" and at scale – to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to more than 2 billion web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Academy Sports+Outdoors, Endurance International Group, Intuit, Publishers Clearing House, Rue La La and Zumiez. Evergage is a two-time winner in the Best in Biz Awards, Golden Bridge Awards, Stevie American Business Awards and MITX Awards. For more information, visit http://evergage.com or contact the company at [email protected] or 1-888-310-0589.

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SOURCE Evergage


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