TMCNet: 6sense Announces Enhancements to Deliver Time-Sensitive Predictions in 6 Weeks or Less

[May 16, 2017]

6sense Announces Enhancements to Deliver Time-Sensitive Predictions in 6 Weeks or Less

SAN FRANCISCO, May 16, 2017 /PRNewswire/ -- 6sense, the industry's leading Demand Intelligence Platform™ for B2B marketing and sales, today announced significant enhancements to the platform that collects, connects, and predicts which buyers are in-market to purchase a company's products and services. These enhancements have resulted in driving down customer onboarding time and delivery of 6sense's patent protected, time-based predictions from approximately 12 weeks to less than 6 weeks.

6sense | Predictive intelligence for B2B marketing and sales

The 6sense Platform was purpose built to connect behavioral data points together at the account, contact, and lead level, utilizing data from customer relationship management systems, marketing automation platforms, web analytics, and curated 3rd party behavioral data sources within the 6sense Data Network, which is comprised of billions of buying signals across web destinations where B2B buyers do their research. For most organizations, connecting internally available data together is a significant challenge. With 6sense, the heavy lifting is completed within the Platform's data pipeline, further connecting the dataset to external third-party behavioral signals that make up the underlying master data set for prediction, allowing 6sense customers to reap the benefits of understanding their TAMnow™.

Join 6sense at SiriusDecision Summit on May 17, 2017 at 12:30pm to discuss SiriusDecisions' Next-Generation Demand Waterfall, the next steps to consider for implementation, and how companies of all sizes can focus on TAMnow. The SiriusDecisions Next-Generation Demand Waterfall will be revealed during the SiriusDecisions keynote by Kerry Cunningham and Terry Flaherty.

Along with these platform enhancements, 6sense has been able to drive efficiencies that enable a new pricing model for B2B companies of all sizes to get started with demand intelligence. Historically preferred by large enterprise companies, 6sense's new pricing and packaging is based on a customer's marketing automation database size for marketing use cases, and number of customer's users that will use predictive intelligence in CRM for sales use cases.

"Over the last year, we've doubled down on our efforts to make our product quick, intuitive, and repeatable," said 6sense CEO and founder Amanda Kahlow. "Our new pricing is lined up with how different teams buy technology, and our improved time-to-value and focus on specific use case success for our customers makes predictive more accessible for our prospects, allowing us to scale exponentially. I couldn't be more excited to share our solution for uncovering in-market buyers with organizations of every size."

For companies to better grasp how 6sense uses both known and anonymous behavioral data to predict likelihood to buy at the account, lead and contact level based on in-market and profile fit, this new packaging and pricing will increase the ease and ability for teams to get started with 6sense.

Unlike other predictive tools on the market that provide advanced segmentation on 'who,' 6sense offers the unique ability to find buyers in active buying cycles, answering the most critical question to sales and marketing of 'when' buyers are in market. Once a customer's internal data sources are connected together, and also connected to the 6sense Data Network, the platform achieves unmatched visibility into every stage of the buyer's journey.

Following implementation, customers leverage 6sense to identify existing but dormant and net-new leads at in-market accounts; prioritize inbound leads; target media campaigns to in-market accounts and drive demand generation activities. Through 6sense, examples of the successes customers have witnessed include:

  • PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
  • Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
  • Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline than three other intent vendors combined
  • Panasas: experienced 4x lift in account-based marketing media conversions

To learn more about pricing options and offerings, contact 6sense here. For more information on the ROI that other customers have witnessed with 6sense, check out Forrester's Total Economic Impact case study here.

About 6sense

6sense's mission is to empower marketing and sales teams with 100 percent visibility into buyers; who they are, needs and timing. 6sense provides marketers with omni-channel connectivity and visibility from brand to demand to revenue. 6sense's patent-protected predictions power all downstream sales and marketing systems with intelligence on who is in an active buying cycle, what products, when they will buy and where they are in the buyer's journey. 6sense enables intelligent growth resulting in new pipeline, higher marketing to sales conversions, larger opportunity size and increased sales productivity and effectiveness with teams focusing on the right buyers with a need now.

CONTACT: Devon Swanson, 831-737-3132, [email protected]

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SOURCE 6sense


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