TMCNet: ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment

[May 16, 2017]

ReachForce Partners with Oceanos to Deliver Highest Quality Marketing Contact Enrichment

ReachForce, a leading provider of cloud-based marketing data quality automation solutions, today announced a partnership with Oceanos, a leading data management firm, to deliver dynamic contact intelligence to marketers through ReachForce's proprietary matching methodologies and market leading solutions. ReachForce solutions enrich incoming leads in real-time at the point of entry, and continuously cleanse, update and manage lead quality throughout the lead's lifespan - enabling precise, timely and meaningful engagement.

ReachForce is making Contact Enrichment available for both its SmartForms® and Continuous DataManager (CDM) solutions. This new feature is the next natural progression for B2B marketers who currently receive the benefits of ReachForce's account or company data to support expedited lead scoring, routing and segmentation for improved engagement. Marketers can now realize the benefits of additional dynamic contact data intelligence for optimized Account Based Marketing (ABM) practices with deeper insights and context around lead quality. The solution validates business card data such as title and email and appends up to 20 new richer data points such as job role, function, physical location, education, and expertise.

"Stronger engagement is critical. To drive better engagement for companies committing to an ABM approach, it is essential to have a full prospect or customer picture. This can be completed by enriching the data set to include accurate contact data and combining it with account or company information," said Bob Riazzi, chief executive officer & president of RachForce. "Too often Demand Gen marketers are burdened with the ambiguity of generic titles leaving them to question the quality of the lead when they, as a company, are targeting a very specific role. Our Contact Enrichment solution addresses this problem by associating the job role/responsibility to the title allowing marketers to quickly hone in on leads and prospects that are the best fit. Using this added insight, the marketer can increase the lead score, lead quality, and ultimately supply the sales team with more context."

The new contact enrichment solution is supported by Oceanos' B2B record database of over 150 million contacts. All contacts enriched through SmartForms or CDM have either been verified using proprietary methodology or contain an internal data quality score that meets confidence thresholds for accuracy. "ReachForce's comprehensive solutions are unique and powerful because they deliver real-time data at the front-end of the web lead conversion process and continuously cleanse and enrich the marketing database on the back-end. With ReachForce, Oceanos is proud to introduce critical data quality scores needed to power valid contact enrichment for the diverse and immediate use cases ReachForce's SmartForms and CDM customers require," said Brian Hession, President & Founder of Oceanos.

About ReachForce

ReachForce's cloud-based marketing data quality automation solutions are used by marketing technologists who manage B2B marketing operations and demand generation activities to aggressively grow revenues and maximize performance by marketing smarter. The Austin-based company's SmartForms and Continuous Data Manager (CDM) products are used by marketers from Fortune 500s to disruptive start-ups in order to automate lead quality and enrichment, and ensure a complete and persistent understanding of their marketing leads throughout the buyer journey. With ReachForce, marketers drive higher conversion rates, increase lead routing accuracy, increase marketable lead volume, enable highly targeted segmentation, and optimize the overall effectiveness of marketing automation, ABM approach and their tech stack. www.reachforce.com

About Oceanos

Oceanos is a marketing technology firm that designs data management strategies to improve sales and marketing performance. Oceanos organizes its solutions within a framework called the Data Optimization Cycle™, which focuses on cleansing, completing and growing a contact database. The cycle is powered by the highest quality data and algorithms, leveraging multiple data sources, innovation, and strategic expertise. The result is better contact data to support all types of demand generation and Account-Based Marketing initiatives. To learn more, visit www.oceanosinc.com.


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