[May 23, 2017] |
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Défi Wind, The World's Largest Windsurfing Event, Builds an Online Community of Superfans With Sociabble4Fans
Défi Wind, the world's largest windsurfing event, is teaming up with
Sociabble, the leading provider of advocacy solutions, to build a
superfan community with Sociabble4Fans.
Taking place from May 25 to 28, Défi Wind will bring over 1000
windsurfers to Gruissan, France. Fans will be invited to join
Sociabble4Fans: a platform allowing them to access and share the latest
event communication, submit their own content, and engage in polls and
quizzes to earn points, badges and prizes.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170523005142/en/
The Défi Wind Sociabble4Fans interface by Sociabble (Photo: Business Wire)
On Sociabble4Fans, Défi Wind fans will be able to submit phtos, videos
and insights - notably via the mobile application. Once validated,
user-generated content (UGC) will be available for all users to share,
and for Défi Wind to relay on official channels before, during and after
the event.
Sociabble4Fans users win points for their activity, while campaigns,
challenges and calls-to-action highlight specific content. Défi Wind
organizers will create multiple-choice quizzes to test fans' knowledge,
linking them to multi-level badges and prizes, which will include a
limited edition windsurfing board. Polls will be used to obtain users'
feedback, driving affinity with Défi Wind by involving fans in
co-creation.
Sociabble4Fans will centralize content published by Défi Wind
organizers, sponsors, partners and affiliated retailers. With posts
being available to share on social media, Sociabble4Fans will drive
online visibility through fan advocacy.
Sociabble4Fans users' profile page will contain their bio, activity,
badges, points, leaderboard position, and links to their social media
accounts. Administrators will use a back office to configure features,
moderate UGC, and view analytics regarding user activity, trending
posts, and external audience engagement.
Alongside Sociabble4Fans, an Event Wall powered by Sociabble will be
displayed on large screens at Défi Wind, using the event hashtag
#defiwind to aggregate and display real-time social media content.
By engaging Défi Wind superfans in an exclusive, collaborative
environment, Sociabble4Fans will strengthen the event's core fan base,
increase brand loyalty, and build on the community spirit for which the
event is globally renowned. As well as providing new ways for fans to
engage with the event, the platform will serve as a springboard from
which organizers can drive visibility and notoriety on social media.
About Sociabble
Sociabble delivers top of the line enterprise solutions for employee
advocacy, social selling, internal communication and brand advocacy. Its
software as a service (SaaS (News - Alert)) technology platforms are available natively
for Android, iOS and Windows Phone.
Launched in 2014 by a team of experienced entrepreneurs in digital asset
management technology, social media and content marketing, Sociabble is
currently used in over 60 countries, and has acquired some of the
world's most prestigious clients, including Microsoft (News - Alert), BNP Paribas,
L'Oréal and PwC. Headquartered in Paris, France, the company has
operations in Lyon, New York, London and Mumbai.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170523005142/en/
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