[May 23, 2017] |
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Marketers: Investment in "Snackable" Visual Content Quickly Increasing
IZEA,
Inc. (NASDAQ: IZEA),
operator of IZEAx, the premier online marketplace connecting brands and
publishers with influential content creators, found in its annual State
of the Creator Economy report greater year-over-year growth in marketers
investing in visually-driven content than any other type of approach.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170523005116/en/
Marketers: Investment in "Snackable" Visual Content Quickly Increasing Sponsored Video usage within Influencer Marketing grew 20% year over year (Photo: Business Wire)
Although sponsored Facebook (News - Alert) updates remain Influencer Marketers'
preferred tactic, with 78% reporting leveraging it in the last year, the
usage of sponsred video saw a larger year-over-year jump of 20%. In
addition, use of sponsored blog posts increased by 16% and sponsored
photos jumped by 12%.
This trend toward "snackable," shareable visual content correlated with
Content Marketers sampled in the study as well:
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One-half of content marketers indicated imagery and infographics are
their most commonly-utilized approaches.
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Only one-third indicated white papers, lists and advice articles were
their top form of content.
For the complete 2017 "State of the Creator Economy Report," visit https://izea.com/resources/the-2017-state-of-the-creator-economy/
About IZEA
IZEA operates IZEAx, the premier online marketplace that connects
marketers with influential content creators. IZEA creators range from
leading social media influencers to accredited journalists. Creators are
compensated for producing and distributing unique content on behalf of
marketers including long form text, videos, photos and status updates.
Marketers receive influential consumer content and engaging, shareable
stories that drive awareness. For more information about IZEA, visit https://izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors,
competitive conditions in the content and social sponsorship segment in
which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this press release will in fact occur. Please read the full statement
and disclosures here: https://izea.com/investors/safe-harbor-statement/.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170523005116/en/
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