[June 08, 2017] |
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Percolate Brings Strategy Alive, Weaves it Through Every Marketing Activity; Brands Get Full Benefit of Strategy from Start to Finish
Marketers know this challenge well: create a brilliant brand strategy,
get buy-in from company leaders, then see it swept aside or ignored once
their teams start on the actual work. As marketers juggle campaigns
across channels, products, languages and countries, strategic focus gets
diluted. Today, Percolate,
the System of Record for Marketing, launches a totally new Marketing
Calendar system to help companies see all their marketing campaigns,
programs, activations, and content in one unified place with ability to
cut, filter, and group by any of the strategic data programmed into the
system.
"In my past life I built omnichannel marketing strategies for large
global organizations and just had to cross my fingers and hope it was
all implemented and executed the way my team envisioned," said Noah
Brier, co-founder and CEO of Percolate. "Our new system tracks progress
against strategy and ensures marketers are actually executing a balanced
and aligned omnichannel strategy. Whether a brand is working toward
brand and sales growth, or improving the customer experience, Percolate
now lets CMOs see and improve their executions throughout the marketing
process."
Percolate's marketing calendar is the central location to track and
manage every marketing activity - across channels, products, teams, and
markets. The calendar - and the powerful data structure that sits
underneath - helps move a brand's strategy from paper to a system with:
Increased coordination - All too often, campaigns are delayed or
they underperform due to a lack of coordination among the brand, the
creatie agency, or the media agency. Percolate's marketing calendar
gives at-a-glance visibility into campaigns and content across TV,
events, social, and more, enabling better coordination.
Visibility into what matters by role, campaign or channel -
Calendars aren't one size fits everyone in a marketing organization. By
letting team members filter it any way they need (from global to a
team-level content calendar), Percolate gives each person the right
view: channel marketers get granular, while executives see the whole
picture. This flexibility increases efficiency across the organization,
minimizing one off-reports and expediting decision-making processes.
Omnichannel all in one place - View and track marketing
efforts by platform, campaign, license, team, product area and more.
Filter campaigns to quickly find what is needed and track metadata
across the marketing process to understand impact from idea to end
result. The ability to adjust the calendar view to see different
strategic initiatives sheds light on things that otherwise may go
unnoticed, such as underperformance.
Keep marketing aligned with strategy - The calendar is the one
place to see a snapshot of the entire organization, allowing marketers
to visualize strategy at a high-level. They can compare and contrast the
strategic mix of campaigns across messaging hierarchies, objectives and
target audiences. This unique point of view enables marketers to adjust
as needed, if the overall strategy is not being represented in their
marketing mix.
"As we all know, technology has completely reshaped the way marketers
need to approach reaching audiences," continued Brier. "While the tools
to distribute marketing have accelerated, the planning and strategy has
been stuck in the dark ages of paper, presentations, and spreadsheets.
To compete, marketing needs to be able to execute and adjust strategy at
the speed of tech."
Percolate's web and mobile software powers successful omni-channel
marketing. From giving you global visibility across initiatives down to
measuring individual campaign impact, Percolate helps you see, organize,
and improve everything marketing makes. For more information about the
new marketing calendar and other products and services for marketers,
click here.
About Percolate
Percolate is The System of Record for Marketing®. Backed by Sequoia
Capital, Lightspeed Venture Partners, and GGV, Percolate is one of the
fastest growing companies in enterprise software. More than 800 global
brands, including GE, Unilever, Mastercard, Marriott, Levi's, Cisco (News - Alert), and
Cigna, trust Percolate to manage their global content marketing,
increase sales growth, and improve the customer experience they deliver.
Visit www.percolate.com
for more information.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170608006376/en/
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