[June 12, 2017] |
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America's Moms Have Spoken - Wonderful Halos Are Their Favorite Healthy Snack
Wonderful Halos, America's biggest and fastest-selling mandarin brand,
was recently named mom's No. 1 favorite healthy snack brand, according
to a Brand Love® study released by youth research firm Smarty Pants LLC.
The annual kid and mom brand affinity study was conducted online among
8,125 households with children ages 6-12, examining 285 brands across
more than 20 categories, including food, apparel, gaming and technology.
Moms ranked Wonderful Halos as their No. 15 favorite brand overall, and
among foods on the list, Halos was the only healthy snack brand in the
top 20.
"Moms know best, so it's no surprise to learn that Halos are their
favorite healthy snack brand choice for their families," said Adam
Cooper, vice president of marketing, Wonderful Halos. "With over 8
billion servings sold over the past four years, our message of 'pure
goodness' and delicious taste continues to resonate with parents and
kids. Parents love Halos because they're an ideal, healthy snack and
kids love our palm-sized mandarins because they're easy to peel,
seedless and bursting with sweet flavor."
This season's $30 million breakthrough "Good Choice, Kid™" advertising
campaign celebrated kids who make good and healthy choices with
Wonderful Halos, which allowed the brand to expand its leadership in the
market; half of all mandarin volume is now Halos. Remaining committed to
offering consumers the highest-quality, nutritious, and great tasting
citrus available, the company will grow its supply next year. In
addition, the brand will continue to explore new opportunities that
increase brand awareness and help spread the Wonderful Halos mission to
help kids and families eat healthier and make good choices.
Wonderful Halos are in season from November through May and available in
2-, 3- and 5-pound bags and 5pound boxes in produce aisles of grocery,
mass and club stores nationwide. For more information, visit halosfun.com
or Facebook/HalosFun.
About Wonderful® Halos®
Wonderful Halos are sweet, seedless and easy-to-peel California-grown
mandarins filled with "Pure Goodness®". The kid-sized fruit is available
at produce aisles nationwide at grocery, mass and club retailers during
California mandarin season (November - May). For more information, visit HalosFun.com or Facebook.com/HalosFun.
About Wonderful Citrus
Wonderful Citrus is America's largest integrated grower, shipper and
packer of fresh citrus. Our citrus varieties can be found in the produce
department of grocery stores across the country under the flagship
consumer brands of Wonderful Halos mandarins and Wonderful Sweet
Scarletts Texas Red grapefruit.
Wonderful Citrus is part of The Wonderful Company, a privately held $4
billion company. For more, visit: www.wonderful.com,
or follow us on Facebook,
Twitter
and Instagram.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170612005353/en/
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