[June 20, 2017] |
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Stackla Expands Machine Learning Technology Within Its User-Generated Content Platform To Power Personalized Customer Experiences
Stackla,
the leading user-generated content (UGC) platform, today announced Co-Pilot,
a new machine learning recommendation engine that helps brands deliver
and continually optimize personal content marketing at scale. Stackla's
more than 450 customers, including Subaru, McDonald's, NVIDIA (News - Alert) and Cirque
du Soleil, can now leverage its machine learning algorithms to evaluate
published content, analyze how their customers interact with it and
receive predictive recommendations for what content will perform the
best. Co-Pilot helps brands publish better, more authentic content with
less effort.
Every day, there are more than 2 billion posts created on social media,
and Stackla helps brands find, sort, and publish the best of that
user-generated content to create more engaging advertising, emails,
websites, apps, and even live event displays. User-generated content has
proven to perform better than brand content, as consumers today are
increasingly influenced by their own networks. By applying deep learning
to both the profile and performance of individual pieces of content as
well as brand preferences, Co-Pilot helps marketers continuously learn,
measure and evaluate what content resonates best - reducing curation
time and improving content performance.
"There is a massive amount of real customer stories shared on social
media for brands to leverage, but creating and sourcing the right
conent for the right person across every channel has been an
overwhelming task," said Peter Cassidy, co-founder, CMO and Chief
Product Officer at Stackla. "We've built Co-Pilot to help marketers
navigate this world of content so they can easily deliver personal,
authentic and effective customer experiences at unprecedented scale."
Stackla's industry-leading UGC platform was built to automate the
curation, tagging and performance of content at scale. Stackla uses
visual recognition technology to scan each piece of image-based content
that enters its platform, automatically deciphering its contents and
applying relevant tags - significantly reducing the time marketers spend
manually tagging and sorting content. Co-Pilot's predictive
recommendations helps usher in a new era of customer-centric marketing
at scale.
"Cirque du Soleil is constantly striving to translate our spectacular
onstage performances into equally captivating and intimate digital
experiences," said Pierre-Paul Larivière, Director of Digital Ecosystem
at Cirque du Soleil. "Stackla's smart technology already enabled us to
genuinely connect with people through authentic user-generated content,
and now their machine learning algorithm will allow us to constantly
assess, optimize and personalize the way we interact with our online
audiences in an increasingly real and scalable way."
To learn more about Co-Pilot, visit www.stackla.com/co-pilot
and watch
this video to learn how Stackla can help your brand put authentic
customer stories at the heart of your marketing efforts.
About Stackla
Stackla is the user-generated content (UGC) platform that puts customer
stories at the heart of brand marketing. Through predictive intelligence
and automation, Stackla helps brands identify authentic, compelling
customer content across the social web and showcase them at scale
throughout their core marketing channels - increasing engagement,
strengthening customer trust and driving sales. Trusted by more than 450
brands across travel, hospitality, CPG, retail, sports and non-profits,
Stackla is designed to meet the content personalization needs of
enterprise-level organizations such as Disney, McDonald's, Toyota, Sony,
Expedia (News - Alert) and Manchester United. For more information, please visit www.stackla.com
and follow us on Twitter (News - Alert) at @stackla.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170620005549/en/
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