[October 02, 2017] |
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IZEA Announces Artificial Intelligence ContentMine™
IZEA,
Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace
connecting brands and publishers with influential content creators, has
announced the release of ContentMine™ in IZEAx. The new feature helps
marketers more easily find, organize and share content produced by
Creators through the IZEAx platform.
This press release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20171002005365/en/
ContentMine™ helps marketers more easily find, organize and share content produced by Creators through the IZEAx platform. (Photo: Business Wire)
ContentMine is driven by a visual search interface to assist marketers
in the discovery of content assets created through IZEA's influencer
marketing and custom content services. Visual content such as photos and
videos are processed by the platform using artificial intelligence and
machine learning. The computer vision technology being utilized is able
to detect objects and scenes, identifying elements ranging from animals
to vehicles. Text is also analyzed using natural language processing and
a host of scoring algorithms to make emergent content features
actionable search criteria.
"We now have a visual way to easily organize the many content assets
typically produced through an influencer marketing campaign," said
Allison Shagovac, Manager of Influencer Marketing for ShurTech Brnds.
"We can search, sort, and filter content to find the right asset and
maximize the return on investment for each piece of content produced.
High quality influencer generated content can be shared through our
owned social channels, providing an ongoing stream of creative product
ideas for our followers."
"ContentMine is part of our ongoing mission to increase efficiency for
our customers and our own team using artificial intelligence. As brands
invest more heavily in influencer and content marketing, the volume of
assets being produced becomes difficult for agencies and brands to
manage," said Ted Murphy, Founder and CEO of IZEA. "ContentMine serves
as an intelligent repository for all the content generated through IZEA
campaigns, and allows marketers to upload content produced outside our
platform as well. If an Instagram picture taken by an influencer
contains a dog and a car, ContentMine will programmatically identify
those objects and make them searchable. Marketers can use the content
analysis engine built into ContentMine to reduce the time historically
spent tagging and manually organizing content."
In addition to text and image processing, the new feature includes smart
groups, content ratings, and a comprehensive set of search filters.
ContentMine also programmatically grabs screen shots of published social
media content and can display engagement data in context. ContentMine
becomes a permanent archive of assets that can be quickly re-utilized in
marketing presentations, down-stream reporting, and a whole lot more.
"An overarching goal of IZEAx is to reduce the amount of time people
spend managing campaigns," said Chris Staymates, Vice President of
Engineering at IZEA. "The robust search and processing tools included in
ContentMine are designed to eliminate low value, repetitive tasks and
replace them with automated robots - allowing our customers to spend
more time on content strategy and execution."
ContentMine is available at no additional cost to all licensees of IZEAx
and IZEA managed services clients starting today.
About IZEA
IZEA operates IZEAx, the premier technology platform that connects
marketers with influential content creators. IZEAx automates influencer
marketing and custom content development, allowing brands and agencies
to scale their marketing programs. IZEA creators range from leading
bloggers and social media personalities, to A-list celebrities and
professional journalists. Creators are compensated for developing and
distributing text, videos, photos and status updates through social
media. Marketers receive influential content and engaging, shareable
stories that drive awareness. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. These
forward-looking statements are based largely on IZEA's expectations and
are subject to a number of risks and uncertainties, certain of which are
beyond IZEA's control. Actual results could differ materially from these
forward-looking statements as a result of, among other factors,
competitive conditions in the content and social sponsorship segment in
which IZEA operates, failure to popularize one or more of the
marketplace platforms of IZEA and changing economic conditions that are
less favorable than expected. In light of these risks and uncertainties,
there can be no assurance that the forward-looking information contained
in this respect will in fact occur.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171002005365/en/
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