[October 11, 2017] |
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250ok Secures $2.6M Series A to Transform Email Analytics
Email analytics and deliverability company 250ok today announces a raise
of $2.6 million in Series A funding. The round, led by Arthur Ventures,
is to be invested into product expansion and hiring. 250ok joins Arthur
Ventures' growing portfolio of leading marketing technology companies,
including Infusionsoft and Terminus.
"With more than 3 billion people projected to use email by the end of
2017, 250ok's analytics and deliverability solution sets companies up
for profitable and secure email marketing initiatives," said Patrick
Meenan, partner at Arthur Ventures. "The industry's need for higher
email standards has only become more prevalent and 250ok is poised to
become the market leader."
250ok provides marketing teams with advanced insights that maximize the
performance of email marketing programs. By connecting email service
provider data with 250ok-owned data, the company aims to change the way
organizations manage outbound email - increasing deliverability,
security and access to performance analytics.
"As an industry, we're only scratching the surface of how effective
email marketing can be with the right data," said Greg Kraios, CEO of
250ok. "Arthur Ventures' investment, combined with their expertise and
relationships within the software-as-a-service space, accelerates the
execution of our vision to shake the status-quo mentality currently
plaguing email marketing."
250ok launched in 201 with the goal of reinventing email analytics and
deliverability for today's data-driven marketer. Since launch, 250ok
continues to power a growing number of enterprise solutions and
companies like Marketo (News - Alert), SendGrid and SparkPost helping them improve
email deliverability, engagement and design. These senders combined are
responsible for more than a quarter of the world's legitimate email.
"The 250ok platform enables our team to monitor and stay on top of
deliverability for our clients around the globe," said Alyssa Nahatis,
director of deliverability Americas and global services for Adobe (News - Alert). "The
data provided by their platform is critical for getting the job done."
Experiencing rapid growth, 250ok has doubled their employee headcount in
the past year and recently announced it will hire at least 53 more
employees by 2021 in conjunction with Indiana Economic Development
Corporation. 250ok signed on 60 brands in Q3. To learn more about the
companies using 250ok, visit 250ok.com.
About 250ok
250ok focuses on advanced email analytics, insight and deliverability
technology to power a large and growing number of enterprise email
programs ranging from clients like Marketo, SendGrid, and SparkPost who
depend on 250ok to cut through big data noise and provide actionable,
real-time analytics to maximize email performance. For more information,
visit 250ok.com.
About Arthur Ventures
Arthur Ventures is a venture capital firm focused on investing in the
fastest-growing B2B software companies located outside of Silicon
Valley. Additional information on Arthur Ventures can be found at www.arthurventures.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171011005143/en/
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