[October 12, 2017] |
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Brick, Inc. and New Beginnings Impact the Regional Awareness of Treatment Facility
Brick,
Inc. (Brick) was selected as the digital agency of record for New
Beginnings Minnesota in March of 2017. Previous to Brick, New
Beginnings was working directly with Google (News - Alert) AdWords and other local
agencies.
By increasing the focus on Ad
Quality scores, Brick is increasing New Beginnings' credibility,
advertising performance, and effectiveness. The results of the new
campaign are increased trust with advertising networks, including
Google, as well as steadily increasing engagement and message placement
on the internet to people interested in the services that New Beginnings
provides.
"Our team is very pleased with the progress of our online efforts in
working with Brick. The Brick team is responsive and goes above and
beyond in supporting our company's objectives. With all the changes in
addiction treatment, it is wonderful to know that a firm is on the
leading edge of understanding how to navigate the online landscape,"
said New Beginnings CEO,Lane Elmer. "New Beginnings has increased our
brand awareness, response rates, and overall business due to the
benefits of the digital marketing efforts of Brick."
Under new healthcare laws, addiction treatment is deemed "an essential
health benefit" that commercial health plans must cover. This presents
opportunities for the treatment healthcare vertical to reach out to
Americans in need of help through their health care plans. It also
presents challenges as it has been reported by "The New York Times" that
Google is setting new limits on addiction treatment ads due to
misleading content.
"Our team at Brick has been very pleased with the results we have seen
with this engagement. digital marketing proves to be increasingly
fragmented and ever changing," said Albin Andolshek, President of Brick,
Inc. "The New Beginnings business is an incredible service to Americans
in need of addiction treatment. It has been an honor and pleasure to
support increased awareness and new inquiries to a service that has a
huge impact on families and our society as a whole."
About Brick Inc.: Brick, Inc.
is a leader in digital media marketing. Brick's expertise includes key
areas in advertising, online media and software development. Brick
licenses their proprietary technology to clients, develops new
technology and is well versed in data and technology integrations. The
Brick team adds decades of retail, B2B and B2C strategic marketing and
management to their clients' integrated marketing plans. Brick works
with clients across the country and is located in Minneapolis, MN. To
learn more about how BRICK can work with your team to develop online
strategies, create, build, and grow your business please visit trybrick.com
or email [email protected].
About New Beginnings Minnesota: New
Beginnings Minnesota is a state licensed, alcohol and drug treatment
facility. We offer residential and outpatient treatment programs, and
serve clients throughout Minnesota. Our referrals come from New
Beginnings alumni, insurance companies, detox centers, hospitals, and
Rule 25 assessors, who recognize our superior treatment success rate and
proudly recommend us to clients seeking recovery. At New Beginnings
Minnesota, we have a proven history of success in helping clients
achieve life-long recovery. We pride ourselves in offering
compassionate, confidential and qualified treatment for alcoholism and
drug addiction. Our staff of highly experienced substance abuse
counselors, mental health counselors and specialists take a
professional, effective and caring approach to helping patients gain and
maintain recovery. For additional information, please visit our website
at: nbminnesota.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171012005890/en/
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