TMCNet: True Fit Triples Growth as It Becomes the Intelligent Data Layer for the World's Largest Consumer Vertical

[November 29, 2017]

True Fit Triples Growth as It Becomes the Intelligent Data Layer for the World's Largest Consumer Vertical

True Fit, the retail industry's data-driven personalization platform for apparel and footwear, today announced it has tripled commercial growth YoY at the end of Q3, as its presence tops over 200 major global retail sites.

True Fit hosts the industry's most comprehensive data collective in the nearly $2 trillion global apparel and footwear industry - the largest consumer vertical - by connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, and personal preference data from tens of millions of registered True Fit users. Using advanced AI technology, True Fit maps the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics.

In parallel with True Fit's tripling growth rate, its registered user base has seen substantial growth, surpassing 50 million registered users in 2017. True Fit expects five million additional users to join its community during the 2017 holiday shopping season. Further, new user growth has already doubled YoY during this year's Cyber Five period, from Thanksgiving to Cyber Monday (News - Alert). True Fit's network of registered users represents the largest universal cohort of digital clothing and shoe shoppers across major retailers and brands. This confident cohort buys more and returns fewer items, driving a four to eight percent net incremental revenue lift to retailers in the collective network.

True Fit's growth represents both retailer ambition for delivering personalized shopping experiences, as well as the power that connected data offers as a proven strategy.

"The footwear and apparel retail industry has reached an exhilarating tipping point. Consumers are shopping online in droves, and retailers are engaging with urgency to personalize their experience and win this vertical," said William R. Adler, CEO. "This data collective allows retailers and brands, as well as an entire ecosystem of software providers, to combine their strength and leverage powerful, data-driven software to drive up results across the board. A massive virtuous circle has formed here with big benefits for retailers, brands, and consumers."

"We dramatically improve a person's chances of success anytime they're making a decision related to apparel and footwear," said Romney Evans, Co-founder. "So whether you're a consumer seeking style inspiration or you just need an extra shot of confidence that the item you fell in love with online will actually fit you in eal life, True Fit can help. If you're a marketer, merchandiser, sales associate, or clothing designer aiming to delight consumers in a way that is relevant and personal, True Fit's Genome® Platform can help."

True Fit is integrating its core Confidence Engine® and Discovery Engine® across every touchpoint to help retailers further personalize experiences for browse, search, email marketing, retargeting, in-store clienteling, chatbots and more.

Moreover, True Fit added to its suite of solutions and applications in 2017, giving retail clients more measurable results:

  • Data and API integration for chatbot virtual stylists.
  • True Omni™: Integrates Confidence and Discovery into in-store clienteling applications.
  • True Fit Kids: Available for retailers that sell kids items in footwear sizes 4C to 7Y and apparel items ET to 20. This product is a unique version of Confidence, using newly developed algorithms to make size recommendations for children.
  • Shop for Others: Extends the power of True Fit's engines beyond the individual by allowing each user to create additional profiles for friends and family so that they can toggle between seeing recommendations for themselves and their loved ones. For retailers whose end customer is not always its shopper, this allows for personalized gift buying online.
  • True Insight™: Gives retailers access to unparalleled insights to optimize marketing, merchandising and product development. With this information, retailers have more visibility into returns, which they can use to improve product and customer decision-making.

For more information on True Fit, please visit: www.truefit.com.

About True Fit
True Fit is a data-driven personalization platform for footwear and apparel retailers. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world's leading retailers, and millions of consumers. True Fit mapped the first-ever Genome for footwear and apparel, which helps retailers and brands unlock digital growth in the nearly $2 trillion footwear and apparel industry. True Fit's Genome® powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer, as well as True Insight™, which provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. Consumers who use True Fit buy more, and return less: through several A/B tests conducted by independent expert firms like Brooks Bell, True Fit continually demonstrates a 3-7 percent incremental site-wide lift to retailers' net revenue. Follow us on LinkedIn, Facebook, YouTube, and @TrueFit on Twitter (News - Alert).


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