[February 13, 2018] |
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TechTarget Sees Dramatic Growth in Adoption of IT Deal Alert Suite of Purchase Intent-Fueled Offerings in 2017
TechTarget,
Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase
intent data and services, announced that it now has more than 600 IT
Deal AlertTM customers utilizing its behavioral intelligence
to power their own marketing and sales efforts. TechTarget's IT Deal
Alert suite of data-driven solutions for B2B marketing and sales teams
is powered by Priority EngineTM, a SaaS (News - Alert)-based solution that
provides direct, real-time access to ranked accounts and named prospects
actively researching purchases in specific technology categories. The
Company drove over $49 million in IT Deal Alert revenues in 2017, up 58%
over 2016.
In 2017, TechTarget added over 200 customers for its Priority
Engine platform alone, doubling its fast-growing subscription base
in North America, UK, France, DACH, ASEAN, ANZ and India.
"Priority Engine improves our clients' marketing outcomes and pipeline
by delivering the real, observed purchase intent they need to act with
speed and confidence. This capability begins with TechTarget's
hyper-segmented target audiences that enable us to understand who to
target, what to say to them and when to act," said Michael Cotoia, CEO,
TechTarget. "Our rich account level insights and named, active contacts
are powering new levels of performance from demand generation, lead
nurturing, Account-Based Marketing (ABM), sales prospecting, channel
enablement and more."
TechTarget Priority Engine is achieving strong platform adoption and
powering more advanced use cases in major enterprise technology markets
In 2017, TechTarget customers achieved success with Priority
Engine in over 140 different major technology markets with
especially deep penetration in End-User Computing, Storage, Networking
Infrastructure, Data Center/Virtualization, Security, and Business
Applications. Over the course of the year, customers in these markets
set up more than 9,500 Target
Profiles within Priority Engine to directly support specific
campaign goals. Likewise, they uploaded more than 2,500 account lists to
Priority Engine for the data enrichment necessary to drive high ABM ROI.
Priority Engine capabilities help marketing and sales teams to:
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Fuel their MarTech stacks with active prospects and accounts aligned
directly to their exact audiences and most specific program objectives
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Pursue sophisticated multi-tiered Account-Based Marketing (ABM)
initiatives
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Easily support multiple complexsegmentations using target account
profiles for more effective engagement and nurturing
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Simply distribute the right active prospects to specific stakeholders
and workflows across the roles and responsibilities within marketing
and sales
Organizations are leveraging our purchase intent insight to verify
deals and drive up to 19x more appointments
Leveraging the same data sources as Priority Engine, TechTarget's Qualified
Sales Opportunities offering goes another step further by supplying
Marketing and Sales teams critical insight into verified
deals-in-progress. Marketers are using the solution to understand key
drivers in their prospects' purchase decisions and to maximize their
access into the total demand present in their market. By knowing what
deals are happening and what decision drivers are in play, Direct and
Channel Sales organizations are able to drive
up to 19x more appointments and capture more of the business
available in their territories. TechTarget has more than 200 clients
taking advantage of its Qualified Sales Opportunities.
Real buyer insights are helping marketing, sales and product teams
make better go-to-market decisions
With the recent release of its Deal
ScoreCard research report subscription service, TechTarget further
extended the power of real purchase intent insights to strategic users
among 20 different hyper-specific enterprise technology segments. Used
by planners and executive leaders in product, marketing and sales, Deal
ScoreCard combines purchase intent data analysis with buyer surveying
techniques to deliver an inside look at actual purchase behavior from
the consideration phases through the completed transaction. Deal
Scorecard gives a more direct understanding of actual decisions being
made in their marketplace. They see the types of initiatives involved,
the ranked importance of different pain points, where they are winning
or losing and more.
Leading the market in purchase intent insight
TechTarget has become a leader in the market because of the richness of
its insights and how its purchase intent data is created and delivered.
The information within the Priority Engine platform, and further
enhanced for Qualified Sales Opportunities and Deal ScoreCard, is fueled
by the depth of content published across TechTarget's network of over
140 enterprise technology-specific websites, spanning 10,000 unique IT
topics. Because the content within this network is specifically designed
to aid enterprise technology buyers in making real purchase decisions,
it provides an unparalleled foundation on which our suite of IT Deal
Alert solutions is built. TechTarget helps Marketing, Sales and Strategy
teams understand directly observed buyer behavior and then leverage it
into better performance at every level.
For more information about Priority Engine, visit TechTarget.com/Priority-Engine.
For more information about Qualified Sales Opportunities, visit TechTarget.com/Qualified-Sales-Opportunities.
For more information about TechTarget Research and Deal Scorecard, visit TechTarget.com/Research.
About TechTarget
TechTarget
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing
and sales services that deliver business impact for enterprise
technology companies. By creating abundant, high-quality editorial
content across more than 140 highly targeted technology-specific
websites, TechTarget attracts and nurtures communities of technology
buyers researching their companies' information technology needs. By
understanding these buyers' content consumption behaviors, TechTarget
creates the purchase intent insights that fuel efficient and effective
marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco,
Singapore and Sydney. For more information, visit techtarget.com
and follow us on Twitter (News - Alert) @TechTarget.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and the
TechTarget logo are registered trademarks of TechTarget and IT Deal
Alert, Priority Engine and Deal ScoreCard are trademarks of TechTarget.
All other trademarks are the property of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20180213006562/en/
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