TMCNet: Centrify's Rhonda Shantz Recognized by TOPO for Marketing Excellence

[April 04, 2018]

Centrify's Rhonda Shantz Recognized by TOPO for Marketing Excellence

Centrify, a leading provider of Zero Trust Security through the power of Next-Gen Access, today announced that Chief Marketing Officer Rhonda Shantz has been recognized for Marketing Excellence by TOPO, a research and advisory firm.

Shantz drives the company's global marketing strategies to accelerate the growth of sales pipeline and extend Centrify's brand awareness around the globe. Shortly after joining Centrify in mid-2016, Shantz developed a strategy to disrupt the story of security, deliver a predictable pipeline, shift the company's sales conversation to the C-suite and enhance the company's go-to-market motion across enterprise and mid-market customers. Since then, Shantz has reshaped the Centrify brand and kickstarted a new way of thinking within the cybersecurity industry.

"Centrify is taking bold steps to challenge the cybersecurity status quo with Zero Trust, which requires completely rethinking security when the workforce is mobile, data is in multiple clouds, and traditional perimeters are dissolving," said Shantz. "As a marketing leader, my goal is to enable our customers to protect against bad actors, many of whom are no longer hacking their way in, but ratherbreaching companies using the path of least resistance: weak user credentials."

Shantz was also recently recognized by the Women in IT Awards as a finalist in the "Security Champion of the Year" category. For almost thirty years, Shantz has led integrated marketing campaigns that challenge and redefine how to market to cybersecurity professionals, including leadership roles at Centrify and Symantec (News - Alert) as well as at McAfee, as the technology practice lead at Porter Novelli.

Zero Trust Security assumes that untrusted actors already exist both inside and outside the network. Trust must therefore be entirely removed from the equation. Centrify Zero Trust Security through the power of Next-Gen Access is a mature and proven approach that unifies single sign-on (SSO), multi-factor authentication (MFA (News - Alert)), mobility management, privilege management and behavior analytics.

To learn more about Centrify Zero Trust Security, visit www.centrify.com.

About Centrify

Centrify delivers Zero Trust Security through the power of Next-Gen Access. The Centrify Zero Trust Security model assumes that users inside a network are no more trustworthy than those outside the network. Centrify verifies every user, validates their devices, and limits access and privilege. Centrify also utilizes machine learning to discover risky user behavior and apply conditional access - without impacting user experience. Centrify's Next-Gen Access is the only industry-recognized solution that uniquely converges Identity-as-a-Service (IDaaS), enterprise mobility management (EMM) and privileged access management (PAM). Over 5,000 worldwide organizations, including over half the Fortune 100, trust Centrify to proactively secure their businesses.

Centrify is a registered trademark of Centrify Corporation in the United States and other countries. All other trademarks are the property of their respective owners.


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