|[April 11, 2018]
NewsCred Recognized as a Leader in New Gartner Magic Quadrant for Content Marketing Platforms
the global leader in enterprise content marketing, today announced
it has been named a Leader in the inaugural Gartner (News - Alert) Magic Quadrant for
Content Marketing Platforms and that it placed highest for ability to
execute and furthest to the right for completeness of vision.
"We are honored to be named a Leader in the first-ever Gartner Magic
Quadrant for Content Marketing Platforms," said Shafqat Islam,
Co-Founder and CEO, NewsCred. "We feel that Gartner choosing to publish
a Magic Quadrant on content marketing platforms demonstrates the
category growth and enterprise marketing organization's need to
efficiently manage, measure and deliver results from their content
marketing and marketing content investments."
According to Gartner, "As brands adapt their content marketing
operations for more personalized, dynamic engagements, we expect the
demand for robust planning and automation tools (such as content tagging
and prescriptive recommendations) to increase. As marketers seek to
prove the ROI of content marketing efforts, we expect embedded analytics
to feature largely in leading vendor roadmaps."
Content Marketing Platform enhances the scale, visibility, and
performance of content produced across enterprise marketing
organizations by streamlining the creation process from ideation to
publishing, improving collaboration between functional teams as well as
global markets, and surfacing data-driven insights that connect business
results to content. NewsCred combines this advanced platform with the
largest marketplace of relevant licensed and original content and
unrivaled expertise to deliver a complete content marketing solution
that drives operational efficiency and increases marketing attributed
"Through our 10 years of partnering closely with content marketers
around the globe, we have listeed and learned how technology can
improve content creation efficiency and performance. We are grateful for
this input and the impact it's had on our understanding of the market,"
said Islam. "We believe that our Leader position in this initial Gartner
Magic Quadrant validates that we have used this knowledge to develop a
Content Marketing Platform that is the gold standard in the industry and
defined a compelling vision of how innovation will transform the future
of content marketing."
Read a complimentary copy of the full Gartner Magic Quadrant for Content
Marketing Platform report here.
As a Content Marketing trailblazer, NewsCred inspires and educates
brands on how to unleash the power of content to transform their
businesses. On June 6th, at the Conrad in New York City, NewsCred will
host its 6th annual, invitation-only event, ThinkContent:
Transform Business. ThinkContent will bring together 300+ of the
most influential leaders and pioneers in content marketing from brands
such as Bloomberg, Deloitte (News - Alert), Emirates, IBM, JP Morgan Chase, Pfizer,
Samsung, ZocDoc, and more. To register for ThinkContent visit thinkcontent.newscred.com.
Source (News - Alert): Gartner, "Magic Quadrant for Content Marketing Platforms,"
Kirsten Newbold-Knipp, Christopher Ross, Stephen R. Wellman, 27 March
Gartner does not endorse any vendor, product or service depicted in its
research publications, and does not advise technology users to select
only those vendors with the highest ratings or other designation.
Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to
this research, including any warranties of merchantability or fitness
for a particular purpose.
NewsCred, the global leader in enterprise content marketing, empowers
the world's most ambitious brands with powerful technology, the largest
and most diverse content offerings and proven, unrivaled expertise.
Through its complete solution, NewsCred offers a repeatable methodology
that guarantees ROI for the world's leading CMOs and marketing leaders
from companies including Barclays, Fidelity, HPE, USAA, and more.
Founded in 2008, NewsCred serves hundreds of customers in over 70
countries from four global offices. Learn more at NewsCred.com,
join our community at NewsCred
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