[April 19, 2018] |
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19 Crimes Wins the Super REGGIE Award
19 Crimes, the first wine brand to bring augmented reality to wine
labels, was awarded one of the industry's most prestigious marketing
awards, the Super REGGIE, in the 2018 REGGIE Awards competition.
The awards event culminated with the Super REGGIE announcement, honoring
Treasury Wine Estates and its agencies for the best campaign of 2017
chosen from the Gold category winners.
Building on momentum from last year's REGGIE awards, where 19 Crimes
earned silver for 'Best Shopper Program', this year the brand received
the most nominations for any company in the following categories:
Content Marketing, Creativity and Innovation, Shopper Marketing, Social
Media and Retailer Specific Campaigns.
19 Crimes, recently awarded 'Hot Brand' status from Impact Magazine, has
been in double digit growth for consecutive years with the augmented
reality app, Living Wine Labels, playing a critical role in this
success, driving consumer engagement and loyalty. The Living Wine Label
app, which animates characters and elements of the labels, has been
downloaded more than a million times, and now also features other TWE
brands including, Chateau St. Jean, Lindeman Gentleman's Collection and
the newly introduced Walking Dead and Beringer Brothers wines.
According to TWE Chief Marketing Officer Michelle Terry, the award
recognizes the disruptive, innovative approach the company is taking to
building its brands.
"When you take into account the calibre of the competition from some of
the world's biggest consumer goods and services companies, this is an
outstanding recognition of our team, who have taken a truly innovative
approach to marketing, and have driven consumer, retaier and
distributor engagement in a way that no other wine brand has before,"
Terry said.
The award was presented at the REGGIE Awards Gala dinner held on the
opening night of the Association of National Advertisers Brand
Activation Conference. A total of more than 70 awards were presented to
top agencies and brands for the best brand activation marketing
campaigns of 2017 across more than 20 separate categories.
Since 1983, the REGGIE awards have been the premier industry awards
program; recognizing the best marketing campaigns activated by brands
and agencies. The Super REGGIE is awarded to the 'best-in-class' from
the Gold category award winners. It is the most honored award in the
brand activation industry, recognized as the crème de la crème in the
marketing world.
About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world's largest wine
companies, listed on the Australian Securities Exchange (ASX). The
Company has a rich heritage and a portfolio of some of the most
recognized and awarded wine brands in the world, including Penfolds,
Pepperjack, Wynns, Beaulieu Vineyard, Beringer, Wolf Blass, 19 Crimes,
Matua, Chateau St. Jean, Sterling Vineyards, Gabbiano, Lindeman's and
Rawson's Retreat. TWE is focused on portfolio premiumization and
brand-led marketing, with world-class production facilities in
internationally recognized wine regions. The Company sources grapes from
a mix of owned, leased and third-party vineyards. Employing
approximately 3,400 winemakers, viticulturists, sales, marketing,
distribution and support staff across the globe, TWE's wine is sold in
more than 100 countries around the world. Learn more about Treasury Wine
Estates at www.tweglobal.com.
About 19 Crimes
19 crimes turned convicts into colonists. In 18th-century Britain,
criminals guilty of at least one of the 19 crimes, were sentenced to
live in Australia, rather than death. For the rough-hewn prisoners who
made it to shore, a new world awaited. As pioneers in a frontier penal
colony, they forged a new country and new lives, brick by brick. Today,
19 Crimes wines celebrate the rebellious spirit of the more than 160,000
exiled men and women, the rule breakers and law defying citizens that
forged a new culture and national spirit in Australia. Just like these
legendary rogues, 19 Crimes wines are a taste that will live long in
infamy. For more information, visit http://19crimes.com/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180419006581/en/
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