Influ2's Person-Based Advertising Platform Launch Empowers B2B Marketers
SUNNYVALE, Calif., May 15, 2018 (GLOBE NEWSWIRE) -- Influ2, the first person-based marketing (PBM) solution, today launched its platform, powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.
“Influ2 addresses the flaws associated with account-based marketing (ABM), where the wrong buyers are targeted with repetitive, irrelevant ads,” said Influ2 CEO Dmitri Lisitski. “With B2B marketers expected to spend $4.6 billion in advertising in 2018, Influ2 is re-envisioning the concept of the customer journey to help marketers build direct relationships with individuals who influence marketing budgets and strategies.”
When a campaign launches in the Influ2 platform, marketers can create the list of individuals whom they want to approach based off of the data they have in their internal CRM systems. From there, marketers can individually target high-level decision makers, such as CEOs and CFOs, and track results to see who specifically clicked on conent, how many times they interacted with the content and the time of day when they engaged. This specific information -- the “segment of one” -- allows B2B companies to better understand which decision makers are engaging with content and are potential buyers.
Co-founded by Dmitri Lisitski, chief executive officer, and Vladimir Mikhalko, chief technology officer, Influ2 is one of the first platforms that goes beyond basic analysis, leveraging customer CRMs and anonymous digital footprints to buy ads for customers, which can then be tracked to see, name-by-name, who has viewed and clicked an ad.
“If you are a marketer trying to reach enterprises ABM won’t work,” said Lisitski. “ABM isn’t cost effective or actionable. With Influ2, marketers can know who at these companies to target and which ads will best speak to them.”
Influ2 has already integrated with all major CRMs and is poised to capture a significant amount of clients with its first-to-market method for reaching people as opposed to accounts.
“Influ2 is amazing. I finally got on a call with the client I have trying to get in touch with for the last two months. Not only that, but the client actually reached out for a call himself, after he saw our ad,” said Tim Ganul, Business Development Manager at Ajax Systems. “PBM is a great concept for closing deals.”
To learn more or request a demo, please go to https://www.influ2.com/.
Influ2 is the first person-based marketing solution to use machine learning technology to help B2B marketers engage enterprise decision makers one-on-one for demand generation. Influ2 delivers personalized advertising that allows its customers to build brand awareness, deliver effective content marketing, as well as create meaningful relationships with customers that result in closed deals. The company is headquartered in Sunnyvale, California. For more information, visit https://www.influ2.com.
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