|[June 05, 2018]
Cvent Acquires Kapow to Deliver Unique Event Experiences That Drive Engagement and Increase Sales
Cvent (News - Alert), Inc., a market leader in meetings, events, and hospitality
technology, today announced that it has acquired Kapow, a leading online
platform that allows companies to find and instantly book unique
venues and curated experiences via a credit card. Kapow offers more than
10,000 special event venues and experiences that can be booked directly
through Kapow's website. Some of the unique event venues include
restaurants such as Fogo De Chão for authentic dining adventures in
private rooms; retail experiences at Nike stores for personalized
fittings; and movie theaters, including Regal Entertainment Group, for
private screenings of popular new movies.
Kapow events can be purchased online with all logistical details
organized in advance so organizations can easily book the event and
focus their efforts on inviting and engaging attendees. Companies that
use Kapow for sales-related events routinely close 20% more deals
because of the increased face time delivered through tailored
experiences. Organizations also use Kapow to book exclusive internal
meetings that drive employee engagement.
At its core, Cvent technology gives organizations the power to source,
create, and manage live events more efficiently than ever before.
Acquiring Kapow enhances Cvent's ability to deliver world-class live
Offering companies - and their distributed field marketing teams -
tailor-made event experiences at scale that their sales teams can use
to close important deals. Current customers include Samsung, Hewlett
Packard Enterprise, Google, Facebook, Lenovo (News - Alert), Dell, Microsoft, and
Giving event planners and marketers pre-built, pre-negotiated event
experiences that they can instantly book quickly and easily as needed.
Event planners can now turn to Cvent to book unique, turn-key events
in additon to using Cvent solutions to easily promote events and
drive increased attendance.
Adding more unique venues to the thousands of hotels and venues
already offered by the Cvent Supplier Network. In 2017, nearly $15
billion of sourcing volume flowed through Cvent.
"We are thrilled to continue the Kapow journey with Cvent, a company
that understands how important face time at live events is to meeting
corporate goals," said Chris Brown, CEO of Kapow. "By leveraging Cvent's
research and development resources and market reach, we can more quickly
add new venues to Kapow's platform and offer unique event experiences to
more organizations than ever before."
"Since we were founded in 1999, Cvent has embraced the philosophy that
well-executed live events deliver game-changing benefits for
organizations," said Reggie Aggarwal (News - Alert), founder and CEO of Cvent. "Tapping
into the power of the human connection to build relationships and get
business done is more important than ever in our increasingly virtual
world, and this central idea continues to drive our investments at
Cvent. That's why we acquired Kapow - to give our customers easy access
to unique live event experiences that they can book whenever the need
arises. We are extremely excited to add Kapow to our portfolio of
solutions and to welcome our newest team members to the Cvent family."
About Cvent, Inc.
Cvent, Inc. is a leading cloud-based enterprise event management company
with more than 3,000 employees, 25,000 customers, and 300,000 users
worldwide. Cvent offers software solutions to event planners for online
event registration, venue selection, event management, mobile apps for
events, email marketing, and web surveys. Cvent provides hoteliers with
an integrated platform, enabling properties to increase group business
demand through targeted advertising and improve conversion through
proprietary demand management and business intelligence solutions. Cvent
solutions optimize the entire event management value chain and have
enabled clients around the world to manage hundreds of thousands of
meetings and events. For more information, please visit Cvent.com,
or connect with us on Facebook,
View source version on businesswire.com: https://www.businesswire.com/news/home/20180605006155/en/
[ Back To Homepage ]