When Netflix was founded in 1997, its business model was initially built around the sale and rental of DVDs through the mail. Within just a few years,… - 3/21/2017

Sure, content is the fuel you use to engage your key targets, but understand that it has a time and place. Force it down your audience's throat and it… - 3/21/2017

Content marketing continues to be one of the top strategies that companies are using to spur business growth. In fact, 89 percent of B2B marketers are… - 3/21/2017

It was just a few years ago that content was being hailed as the next big thing in the marketing world. But today, it is difficult to find a business … - 2/6/2017

A $1 trillion market opportunity exists for companies that can successfully explain their sustainability efforts to consumers, according to a new stud… - 2/6/2017

What's working optimally and what needs fixing in your brand's efforts to engage consumers? Answering this question goes beyond what can be guessti… - 2/2/2017

It is said that history books are written by the winners. But the time has come to retire this outdated aphorism. In the social media age, history is … - 1/10/2017

Try this easy experiment: Head to Google News, and type your company's name into the search engine. Observe what comes up in Google's listings. You sh… - 1/9/2017

Marketing and IT professionals have much to learn from each other. And the time is right for marketers to take advantage of IT knowledge, as success i… - 1/9/2017

Not many children clamor to become marketers when they grow up. But you wouldn't know it this time of year. Come December, children around the world a… - 12/13/2016

Imagine your dog eats something horrible. In a panic, you pick up your phone to check with Google whether the material is toxic, but you can't access … - 12/13/2016

Customer-led by their noses, businesses are heading into the new year geared up to meet the demands of a digitally driven marketplace. On the other ha… - 12/13/2016

You're at your wit's end because your content is failing to convert readers into customers. Your boss, client or investors are unhappy, and that means… - 11/15/2016

It may have been singer Andy Williams who first mused about "the most wonderful time of the year," but based on the way businesses and consumers spend… - 11/15/2016

Sending out content willy-nilly is obviously not the approach most marketers would choose to optimize their lead-nurturing campaigns. Instead, they do… - 11/15/2016

It's the moment we have all been waiting for: Content Marketing Institute (CMI) has released its seventh annual "B2B Content Marketing Benchmarks, Bud… - 10/11/2016

What does traffic to your website matter if it's not leading to conversions? If you had to choose, you'd pick completed calls to action (CTAs) over nu… - 10/11/2016

Two years ago, mobile media, including smartphones and tablets, overtook traditional desktop media consumption for the first time. Since then, the mob… - 10/11/2016

We get it: You wonder if you're using content marketing to its fullest potential. You have many questions, such as: • How are other businesses using… - 9/20/2016

The challenges faced by technology sector marketers have made content a highly sought after commodity within the industry. Based on the results of the… - 9/20/2016

Your content is the basis for creating a credible voice for your brand, and for building customer trust and loyalty. Now that you've crafted content t… - 9/19/2016

Former New York Yankees great Jorge Posada once asked Hall of Famer Yogi Berra--who played mostly during the 1940s and '50s, before the advent of comp… - 8/23/2016

Lead generation is the lifeblood of business growth. But according to the results of Ascend2's "2016 State of Lead Generation" report, a majority of m… - 8/23/2016

It's time you started using text messaging to drive traffic to your business. All you need to do is sign up for a Web-based text message marketing ser… - 8/23/2016

This week, the Chicago Cubs made a blockbuster trade with the New York Yankees for top closer Aroldis Chapman. The flame-throwing Chapman, whose fastb… - 7/26/2016

The main barriers to executing a successful content marketing program were recently identified in Ascend2's 2016 State of Content Marketing Survey Sum… - 7/25/2016

A disturbing pattern is emerging among marketers: Fewer of them are documenting their content marketing strategies. This is worrisome because research… - 7/25/2016

As a former teacher, I would sometimes tell my students, who would often complain about doing so-called "hard" tasks: "You can do hard things." Fellow… - 6/27/2016

Post-sale interactions are an important aspect of the customer experience with your brand. How would your customers rate your involvement with them af… - 6/27/2016

Recently, a client approached us with questions about search engine optimization (SEO), wanting to know the science behind selecting the right keyword… - 6/27/2016

In a recent eBook created by performance marketing agency, Merkle, the concept, execution and business impact of a strategy referred to as 'people-bas… - 5/24/2016

If your organization's marketing department isn't meeting expectations regarding content production, you aren't alone. Of the B2B marketing leaders su… - 5/24/2016

Invoking brand stories for your readership is likely one of your core marketing strategies. After all, storytelling is a powerful technique for buildi… - 5/24/2016

Two words that describe the Crayola brand are imaginative and artful. Since the company's beginnings in the early 1900s straight through to today, the… - 5/2/2016

New content marketing trends are constantly emerging, often too many to keep up with all at once. As such, marketers may feel overwhelmed by their con… - 4/26/2016

In March, Kellogg's launched a series of online videos in an attempt to bring back the appeal of breakfast cereals. The master brand campaign isn't so… - 4/26/2016

We see this problem time after time: A company will ask its in-house marketing team to start producing fresh, branded content-and, for awhile, every… - 4/26/2016

Decades ago it was fun to imagine a future in which robots and computers rule the world. Today, it's almost a reality. In the marketing world, in part… - 3/30/2016

Thanks to a Curata infographic, some of the guesswork has been taken out of your content marketing strategy for the rest of the year. - 3/30/2016

For many people, the arrival of spring brings an unfettered urge to wash the windows, clean the closet, and deep-six the dust bunnies. Metaphorically,… - 3/30/2016

Trust and loyalty are two things that money simply can't buy. Especially considering the ways in which consumers use the Internet to conduct their own… - 2/23/2016

Things couldn't have gone any worse for Jeb Bush on this particular day in his race for the White House: A message that he had hoped would ignite nati… - 2/23/2016

It's no secret that personalization is a key component to a successful marketing campaign. After all, today's consumers crave highly targeted content … - 2/23/2016

Does your company insist on writing its own content for blogs, social media and the like? If so, your brand may be headed down a dark path if the skil… - 1/19/2016

Your customers are online. Are you there to greet them with an intuitive website, ensure their experience is optimal and guarantee a smooth checkout? … - 1/19/2016

If you been considering creating buyer personas for your brand but just haven't gotten around to it yet, or maybe you have one buried deep in a file s… - 1/19/2016

2015 has come to an end and it's time to ask yourself if you've achieved all that you thought you would this year. But don't beat yourself up about sm… - 12/22/2015

Pitfalls characterize many of today's leading digital content marketing channels: Texting is reserved by many people for friends and family … Social m… - 12/22/2015

Let me take a wild guess that, as a marketer, you've never wondered how much you have in common with Santa Clause. As the world prepares to celebrate … - 12/22/2015

As B2B marketers struggle to drive awareness in today's competitive marketplace, they're discovering less is more, according to the 2015 iris B2B Part… - 12/8/2015

As a member of your organization's C-suite, your daily responsibilities extend far beyond overseeing in-house operations. You're also a public figure,… - 12/8/2015

Planning a content marketing strategy now will ensure future business improvements such as brand awareness, marketing ROI and consumer engagement. As … - 12/8/2015

A truly captivating marketing campaign today includes video-video that draws an emotional response from your audience and puts your brand in a positiv… - 11/24/2015

Marketers are aware that customers trust product/service reviews and recommendations from fellow clientele (i.e. Yelp or Google reviews, Facebook comm… - 11/24/2015

What would a marketing campaign look like today without digital? Before you answer that question, consider that modern marketers are continuously evol… - 11/24/2015

Whether or not you're new to content marketing, you may be struggling to understand the basic differences between B2B and B2C content. After all, a bl… - 11/10/2015

It's no secret that consumers are becoming increasingly focused on business initiatives to help protect the planet. In fact, according to a study cond… - 11/10/2015

When developing a content strategy that's right for your business, you can't simply apply the same old cookie-cutter techniques that everyone else is … - 11/10/2015

Marketing and sales are two departments that should work synchronously together. Specifically, marketing should work to create targeted collateral tha… - 10/27/2015

Whoa, marketers! Are you mistakenly pulling away from content marketing or allowing this important component of your marketing strategy to stall? This… - 10/27/2015

Today's consumers value more than just the products or services that a business offers. They also want to build long-lasting relationships with those … - 10/27/2015

It may very well be true that, as an industry, we have entered into the golden age of marketing. Consider this: Although marketers have traditionally … - 10/13/2015

The marketing industry has gone through many transformations over the past 10 years, with marketing departments today increasingly being viewed as a s… - 10/13/2015

Your business-like countless others-has a struggling blog and a Twitter audience of less than 300 followers. When you write a blog post and send it ou… - 9/29/2015

As of the last year or two, advanced lead nurturing campaigns are now the purview of 70 percent of marketers. This is one of the main findings of Dema… - 9/29/2015

Customer service, as a whole, can be a frustrating experience for consumers, including long waits, unresolved issues and lack of qualified contact cen… - 9/15/2015

If you missed Content Boost's Content Marketing Crash Course earlier this summer in New York City, join us for our fall session on Thursday, Oct. 29, … - 9/15/2015

Let's be honest: You're reading this article because your brand needs help. You wouldn't be here, otherwise. - 9/3/2015

Some familiar idioms epitomize the values marketers would like consumers to associate with their products and services, such as "treat others the way … - 9/1/2015

Developing a content marketing strategy is a lot like building a bonfire. Your goal, of course, is to build a fire big enough to shine light on your… - 9/1/2015

The CMO Survey- a collaborative effort between the Duke University Fuqua School of Business, The American Marketing Association and McKinsey & Company… - 8/31/2015

The digital marketing landscape is rich with potential opportunities for brands to make their presence known and ultimately increase their audience re… - 8/24/2015

Is email marketing taking a back seat to some of your other digital marketing initiatives, like blogging and social media? If so, it's time to restru… - 8/21/2015

Facebook has been upping its messaging application development efforts in hopes of creating an easier system that will allow companies to connect with… - 8/18/2015

Marketers are often faced with the challenge of creating content that is both creative and relevant. Stories that spark the readers' interest and crea… - 8/18/2015

It's a hot bed of competition out there in the marketing space-with companies using every trick in the book as they vie for customers. As a marketer, … - 8/18/2015

Right now your brand has an extensive digital presence that stretches across its website, blog and social media channels. But there's one part of the … - 8/18/2015

It's not uncommon to write an article where the amount of social shares it receives fails to measure up to its total number of clicks, or impressions.… - 8/5/2015

If you've attended a content marketing seminar, read articles on content marketing best practices or peppered social media experts with queries on eff… - 8/4/2015

Marketers tend to have a broad market perspective that encompasses as much of the public as possible. The problem with this approach is that a brand l… - 8/4/2015

Modern content creators owe a debt to David Ogilvy. Long before Mad Men's Don Draper became a fictional '60s advertising mastermind, there was ad exec… - 8/3/2015

It's no secret that many businesses find content marketing difficult. After all, it is rather challenging due to the number of assets-like blogs, soci… - 7/28/2015

As marketers, we create content that we hope will resonate with prospects and customers-content that is designed to be engaging, informational and val… - 7/24/2015

As human beings, we are social creatures motivated by psychological factors that we may or may not understand. This can be especially true when it com… - 7/23/2015

Developing a strong social media strategy for your business is a bit like buying a Swiss Army Knife. You may buy the knife for one specific feature, l… - 7/21/2015

Creating a marketing strategy for you company's social media site is a task worth undertaking, no matter its difficulty level. How hard is it? Conside… - 7/21/2015

As marketers, we wish we could simply invite all of our consumers to sit around a conference table so we could ask them upfront: What type of content … - 7/21/2015

Right now your brand is active across multiple social media channels. But while it's producing a steady stream of content about its own products and s… - 7/20/2015

For any business looking to bring credibility to its blog, ghostwriting for the company's CEO can be invaluable. Having the company's leader lend his … - 7/17/2015

An entrepreneur can't successfully launch his or her startup without a well-designed and all encompassing business plan, financial resources and at le… - 7/17/2015

As content marketing continues to become increasingly prevalent for brands and companies across all industries, leaders will need to find new ways to … - 7/15/2015

The U.S. recycling industry should be booming with so much media attention centered on climate change and sustainable living. Unfortunately, it's … - 7/8/2015

For many marketers, the concept of content marketing tends to primarily constitute just blogging. While there's certainly no harm in honing in on blog… - 7/7/2015

A new marketing report by social intelligence and visualization company Wayin may give journalists the upper hand when interviewing for marketing posi… - 7/7/2015

Today, it isn't enough to merely pump out content-such as blogs or social media posts-week in and week out using the same topics, tired statistics and… - 6/30/2015

Today, it isn't enough to merely pump out content-such as blogs or social media posts-week in and week out using the same topics, tired statistics and… - 6/30/2015

You're stuck trying to decide whether or not content production is right for your website. Do you actually need to produce a wealth of multimedia, lik… - 6/26/2015

Ask marketers what strikes fear into their hearts and many are likely to provide the same answer: a blank text field in a blogging platform. The all-w… - 6/23/2015

To communicate your company's value to potential buyers, you need a wealth of strategically crafted content. After all, the more quality content you c… - 6/23/2015

Despite the fact that globalization makes it seem like we are all on the same page culturally, the truth is cultural differences are still a highly se… - 6/22/2015